Video Companies | Choosing the Right Video Company

No Comments

Without a doubt, video is one of the best ways to enhance your online presence with a personal and professional touch. Videos are engaging and showcase your business in a way that photos and words cannot. There are varying methods and means of using video to accomplish your marketing goals. This is why choosing among video companies is so important.

Where can I find video companies?

4 Considerations When Choosing a Video Company


The most important thing to consider when choosing the right video company is assuring an aligning vision. Many video companies produce visually stunning content but will miss the mark on a video’s purpose or goal. The office event video was visually cool but why was it created? This leaves us asking, what was the purpose and how does that drive business? Great video companies are always concerned from the get-go with the intentionality behind the content. They properly recognize that video is a medium to push drive towards their specific purpose and goals.

The best way to determine if a video company is in line with your vision is through a conversation. Are they asking purposeful questions? Are they primarily concerned with using their skills to promote your business?  Be conscious of videographer’s intentions. Apart from that, examine their previous works. Viewing a company’s previous video projects will provide a reference for how tuned their work is with portraying a company’s goal. Focus on complete projects rather than splices as they will better indicate how your own finished project will look. These are a few ways to assure video companies are on board with you and your video goals.


A script serves as the central guide map for creating your content. A script written in pre-production will do more than just provide dialogue for the video. A good script will plan each shot along with its intention in reference to the vision. A well-planned script can go a long way while no script will always end in disaster. Some video companies which are marketing based will assist in drafting a script with you while others simply will focus on filming. But it is always good to consult with a professional about transferring your ideas into a video.

It is important to know your script expectations before searching for video companies to see which match your needs. Depending on your budget and own abilities one company may be better suited than another. You can identify video companies who create strong scripts by observing how much time and energy they place in asking you relevant questions about your project upfront. Preparation is the biggest indication of how successful your end product will be at meeting your goals.

Production Quality

Obviously, there are different tiers within video production regarding quality. The better ones cost more for a reason, but there are many factors that determine the quality of a video. Everything from the experience levels of the videographers and editors to the actual software and equipment being used will determine how good your video looks. But it’s also no secret content videos can perform well without a Hollywood film crew. It is important to determine how much you look to invest with consideration of your goals and budget. Then learn to optimize whatever you do have.

Once again it is important to look at their video portfolio. Go and critically examine their previous work with attention to visual quality and editing skills. If you aren’t as familiar with the technicalities of video, ask for multiple opinions from others. Investing in good video content will always pay off when directed appropriately. By devoting efforts to creating great marketing, it can continually serve for your efforts for a long time.


Communication in video production is everything. It is the surest way to ensure a good product and a great experience for both parties. For instance, people have varying degrees of how comfortable they feel in front of the camera. Great video companies are able to assist and adjust to get the most out of their talent during a video shoot. They provide support to those in front of the camera and can positively influence the project in the right direction. Additionally, good communicators assure that the whole process is smooth and efficient. The benefits associated with video companies with good communication are nearly limitless.

How can you tell if a video company is good with communication? First impressions go a long way. Another way is by looking at their online presence. Do their online reviews suggest others have had a good experience? Likewise, how responsive are they online both to you and past clients? All these are indicative of a video company’s communication skills and reflective of what your potential experience could be.

Who are good video companies?

Seeking Out the Best of Video Companies?

A lot goes into the various production processes but taking the time to properly evaluate video companies beforehand will greatly assist you. Your best bet is finding a company centered on developing videos for your custom needs and goals. Digital Resource is a video marketing company that walks with clients from the planning period through the posting. If you’re interested in how video can be used to grow your business, contact Digital Resource.

Free Internet Marketing Analysis

Our team is ready to review your website, your search rankings, and social media presence. We'll provide you with some tips to help you propel traffic, drive leads and increase revenue.

RSS Test

  • How Updating Your Social Media Can Make or Break Your Business April 3, 2020
    97% of businesses use social media to reach their target audience People are spending 20% more time in apps daily due to the COVID-19 quarantine 55% of adults in the US are getting Coronavirus news from social media In a world being rocked by quarantine and social distancing, people are looking to online sources for […]
    Alexandra Gomez
  • How to Gain Leads for Your Business During COVID-19 Closures April 2, 2020
    By Sunday, March 22, 24 out of 50 cities most affected by COVID-19 faced significant cut hours for hourly employees according to Homebase By March 29, more than 50% of businesses were not operating in major cities: Las Vegas, Pittsburg, and San Fransisco (Homebase) Content marketing generates 3x as many leads than paid advertising and […]
    Alexandra Gomez
  • Efficiency: How to Guide Your Employees to Success While Working from Home April 1, 2020
    22% of remote employees say their biggest problem is shutting off from work, while 19% say it’s loneliness A survey reported 65% of employees are more productive working from home than at the office 86% of employees say working remotely reduces stress In the wake of COVID-19, companies that are letting their employees work from […]
    Alexandra Gomez
  • 7 Ways to Build Morale for Employees Who Work Remotely March 30, 2020
    6% of the US workforce works remotely at least half-time or more. 21% of people working remotely think the biggest struggle is loneliness. 21% of others working remotely said the biggest struggle is collaborating and communicating. As the effects of the Coronavirus progress on the nation’s economy, working from home has been the saving grace […]
    Alexandra Gomez
  • 4 Reasons Facebook Ads Are Critical for Your Business During COVID-19  March 22, 2020
    COVID-19 earns around 20 million social media mentions a day Global social media usage has grown by nearly 50% since the Ebola epidemic in 2014 Brand awareness ads are a cost-effective way to keep companies front of mind There no other way to say it – it is a scary time to be a marketer […]
    Nathan Mendenhall
  • Ways Going Live Online Can Help You Connect with Your Customer Base March 20, 2020
    87% of businesses have been using video as a marketing tool since 2019. 42% of customers prefer live chat than email (23%) or social media (16%) as a customer service tool. 87% of people prefer watching content online over TV if it means getting behind-the-scenes content. It’s definitely a trying time for all of us. The current […]
    Alexandra Gomez
  • Does Influencer Marketing for Businesses Really Work? March 19, 2020
    65% of digital marketers plan to raise their influencer marketing budgets in 2020. 89% of digital marketers think return on investment (ROI) from influencer marketing is comparable or better than other strategies. Now in 2020, Instagram ranks #1 for the most influencing social media platform, and it is the most used platform for influencer marketing. […]
    Alexandra Gomez
  • Digital Resource Ranks No. 30 on Inc. Magazine’s Inaugural Inc. 5000 Series: Florida March 19, 2020
    WEST PALM BEACH, March 18, 2020 – Inc. Magazine announced that Digital Resource is no. 30 out of 250 on the first-ever Inc. 5000 Series: Florida ranking of the state’s fastest-growing private companies. With a 395 percent two-year growth rate between 2016 and 2018, the company is honored to be recognized on such a prestigious […]
    Emily Creighton
  • The Most Effective Types of Interactive Content for Social Media March 11, 2020
    81% of digital marketing professionals say interactive content is more effective than static content in grabbing attention. Interactive content generates twice as many conversions as static content. 88% of digital marketing professionals say interactive content helps them stand out against competitors. The way technology keeps evolving, more and more innovations are being made that make […]
    Alexandra Gomez
  • Using A/B Testing to Optimize Your Digital Campaign March 4, 2020
    Only 17% take advantage of landing page A/B tests to drive conversion rates. Nearly half of digital marketing experts say they test different subject lines to strengthen their email marketing. 71 percent of businesses run two or more A/B tests per month. Looking for ways to improve performance on your ad campaign? Maybe you’re trying […]
    Alexandra Gomez

More from our blog

See all posts