Video is currently the fastest growing medium for online advertising. Making your videos with share-ability in mind will help them spread around the web more effectively with a video marketing agency.
Get viewers hooked.
One of the most important aspects of any video production is the first few seconds of the video. Because you want viewers to keep watching the video, the beginning should be enticing and interesting to retain attention. By making the beginning of the video appealing to the eye, you can make it stand out among others on crowded platforms like Facebook and Google ads.
Know where your ads will be effective.
Using targeted ads on Facebook is of the best ways to gain exposure for your new video ad campaign. Because Facebook has a built-in audience and targets its ads to users who are more likely to take an interest, you can boost the responses to your videos overall. Facebook is one of the best ways to currently advertise with video, as Facebook users are more likely to watch them.
Tell a story with or without sound.
While having sound that is mixed well and is high quality can be an important part of your video production, your video should also make sense without it. Making your video so that the story can be told without sound will make it more inclusive to users who have the sound turned off on their phones. Making videos in this way allows more inclusivity and makes it easier to spread around the internet.
Video Marketing Agency
Digital Resource is here to bring your business into the next century. Video production is one of our exciting tools for your success. Call us today if you have any questions for our team.
Tyler was born in Ocala, Florida, and raised in Miami. Tyler has earned a bachelors degree in English from Florida State University, and is an Internet Marketing Specialist for Digital Resource. As an experienced musician and writer, Tyler has a wide range of abilities to bring to the table in the most professional way possible.
97% of businesses use social media to reach their target audience People are spending 20% more time in apps daily due to the COVID-19 quarantine 55% of adults in the US are getting Coronavirus news from social media In a world being rocked by quarantine and social distancing, people are looking to online sources for […]
By Sunday, March 22, 24 out of 50 cities most affected by COVID-19 faced significant cut hours for hourly employees according to Homebase By March 29, more than 50% of businesses were not operating in major cities: Las Vegas, Pittsburg, and San Fransisco (Homebase) Content marketing generates 3x as many leads than paid advertising and […]
22% of remote employees say their biggest problem is shutting off from work, while 19% say it’s loneliness A survey reported 65% of employees are more productive working from home than at the office 86% of employees say working remotely reduces stress In the wake of COVID-19, companies that are letting their employees work from […]
6% of the US workforce works remotely at least half-time or more. 21% of people working remotely think the biggest struggle is loneliness. 21% of others working remotely said the biggest struggle is collaborating and communicating. As the effects of the Coronavirus progress on the nation’s economy, working from home has been the saving grace […]
COVID-19 earns around 20 million social media mentions a day Global social media usage has grown by nearly 50% since the Ebola epidemic in 2014 Brand awareness ads are a cost-effective way to keep companies front of mind There no other way to say it – it is a scary time to be a marketer […]
87% of businesses have been using video as a marketing tool since 2019. 42% of customers prefer live chat than email (23%) or social media (16%) as a customer service tool. 87% of people prefer watching content online over TV if it means getting behind-the-scenes content. It’s definitely a trying time for all of us. The current […]
65% of digital marketers plan to raise their influencer marketing budgets in 2020. 89% of digital marketers think return on investment (ROI) from influencer marketing is comparable or better than other strategies. Now in 2020, Instagram ranks #1 for the most influencing social media platform, and it is the most used platform for influencer marketing. […]
WEST PALM BEACH, March 18, 2020 – Inc. Magazine announced that Digital Resource is no. 30 out of 250 on the first-ever Inc. 5000 Series: Florida ranking of the state’s fastest-growing private companies. With a 395 percent two-year growth rate between 2016 and 2018, the company is honored to be recognized on such a prestigious […]
81% of digital marketing professionals say interactive content is more effective than static content in grabbing attention. Interactive content generates twice as many conversions as static content. 88% of digital marketing professionals say interactive content helps them stand out against competitors. The way technology keeps evolving, more and more innovations are being made that make […]
Only 17% take advantage of landing page A/B tests to drive conversion rates. Nearly half of digital marketing experts say they test different subject lines to strengthen their email marketing. 71 percent of businesses run two or more A/B tests per month. Looking for ways to improve performance on your ad campaign? Maybe you’re trying […]