When it comes to producing videos for your new website or your social media accounts, it can seem like a daunting task to actually shoot, edit, and post the ideas you had when you decided to add video ads to your arsenal. Here we will go over a few ways you can make sure you’re getting the most out of your strategy even if you don’t have the best experience with video editing.
Define an Audience
Know where your ads are going.
If you’re going to use video ads to get across your message or to present a product or service, the first thing you need to do is think about who your intended audience is, and how you can make a video that appeals to the audience you want to reach. Keeping this audience in mind as you make production decisions on your new video will help you keep on track and direct your message to a group of people more likely to take an interest in what you’re advertising.
This goes double for social media sites where you have the ability to target your video ads to certain groups based on factors like personal interests, age, gender, and more so that your efforts are even more effective. Social media has proven to be the best means for spreading your video content across the web where to will get shared by other users in a space with a built-in audience if several million people.
Make a Plan
Develop a working process.
One of the principal stages of any video production is laying out a step-by-step plan for all the scenes you plan to shoot and how you plan to edit them so that you get the desired end result. Because things can go wrong or change rapidly during a shoot, it is best to have a copy of your plan so that you can direct the process to conform to what you need it to.
One of the most common ways to go about this is to create a storyboard, where each scene is laid out clearly with ideas on specific ways to create a mood for each scene. Having a plan is the best way to get the video you want in the end, especially if you are working with an outside firm to produce your video ads. Ideally, you want to give the company you’re working with the most information you can about how you want this video to turn out, that way you’re not left with something you didn’t plan for.
Add in all the special features you like.
Many people often consider the post editing stage of production to be the most time consuming and the most difficult. His stage is also the most important because post editing is where all of the additional effects are added that give the video a perceived value that will help viewers establish a sense of trust in your brand as an authority on the subject you are capturing on video. Be sure to take your time with editing without cutting any corners o that you can be sure you’re getting the finished product you really want. Some people who are not good with computers themselves opt to hire a production agency to take care of all of the technical aspects.
Adding in special effects and simple features like nametags or transitions can go a long way in producing content that has real production value and seems to be professionally made. This is why it is important to film plenty of b-roll footage so that you have a lot to work with then it come to cutting and stitching scenes together in post. While there are different software’s for video editing, it is best to choose the one that you are most comfortable with if you are going to be working on it yourself.
Unique Value Proposition
Know what sets you apart from everyone else.
Commonly referred to as UVP, this concept refers to keeping a list of ways in which you want to make your video special in a way that sets it apart from others. This is the factor that will make your video stand out, whether it’s a punch line, an interesting graphic, or impressive location. It is important that you do not simply copy the techniques and features of other companies or competitors, but try to make something innovative and unique that will stick to the viewers’ memory. This is another way you can help to establish your brand as an authority and create a perceived value that will set you apart from the competition. Statistics show that video ads are some of the most effective means of advertising new products and services, especially when shared and posted across social media platforms.
See what the competition is up to.
As with any big marketing push, it is very important to see what your competition is doing in terms of video ads and other advertising methods. You always should have some idea of what your competition is doing so you can base your advertising goals on a foundation that is better than that of your competition. The goal of any video advertising campaign should be to out-do the competition and establish your brand as the authority.
Keeping an eye on your competition is a given in almost every aspect of doing business, video advertising included. Take a regular look at your competitor’s social media accounts and the ways that they are reaching the public while taking notes on what works and what doesn’t. It would also be useful to inform any company that you are working with who your competitors are so that they can take this information into account during production.
Video Marketing Company
Creating a video ad campaign from scratch can be a big task with many complex features, but luckily the team at Digital Resource is experienced in producing a high-quality film to go with your budget. Don’t hesitate to call our office today if you have any questions on video production or our process. We are here to help you get more attention to your business with proven techniques and researched goals.
Tyler was born in Ocala, Florida, and raised in Miami. Tyler has earned a bachelors degree in English from Florida State University, and is an Internet Marketing Specialist for Digital Resource. As an experienced musician and writer, Tyler has a wide range of abilities to bring to the table in the most professional way possible.