In today’s digital age, video is an increasingly popular means for attracting your target audience. If you haven’t already, we recommend adding a video marketing company for your campaign. Keep reading to learn about the benefits of video marketing!
What Video Can Do for You:
1. Increased ROI
In the first place, it’s estimated that over 83% of companies have a great return on investment (ROI) from the video alone. ROI is calculated by the return of an investment divided by the cost of investment. Therefore, a good ROI is a high number of gained profit from the actual cost of the investment itself.
Plus, you need to invest in creating videos that offer insight into your company. It may seem like a handful, but the ROI will be worth it.
2. Mobile Appeal
In addition, implementing videos will appeal to mobile users. Today, people use their phones to visit websites because it is more convenient. Also, it is an even bigger benefit of posting your videos on social media platforms. This gives users the option to share your content—thus bringing visibility to new customers. Try to make your videos fun and engaging!
Furthermore, videos will significantly increase your SEO rankings. This is because YouTube is owned by Google. If you have a video on your website, it is likely that this video will appear in the top search results. Also, add keywords and backlinks to your website in the video description and title. This enhances your company’s SEO solely based on video content.
Do You Need a Video Marketing Company?
Last but not least, we know the importance of creating a high-quality digital marketing campaign. Adding video has numerous benefits that you must implement as soon as possible. Contact us today to schedule an appointment!
Tapkannia is a graduate of Florida International University with a B.A. in Political Science and a minor in International Relations. She enjoys being a part of a team working on media and digital marketing strategies. She finds solace in the written word and producing quality content.