Video Marketing for Small Business | Why Should My Business Use Videos?

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Has your business thought about adding video marketing into its current marketing strategy? Video content is highly valued and many consumers are looking for how to videos. Videos are a great marketing arena for your business to break into because of your customers’ desire for them. People are highly visual and being able to demonstrate how a product works is proven to increase sales. If you’re not using videos as part of your marketing strategy, it’s time that you start. Keep reading to learn more about video marketing for small business and how it can help you!

should i consider video marketing for small business?

Audience Statistics

  1. 60% of people prefer online video platforms to live TV
  2. By 2025 it is predicted that 50% of viewers under 32 will not pay for cable
  3. 8 out of 10 18-49-year-olds watch YouTube
  4. On mobile alone, YouTube reached more young adults than any cable network
  5. YouTube can be navigated to in 76 different languages, covering 95% of the Internet population

Usage Statistics

  1. 300 hours of video are uploaded to the platform every minute
  2. There are 3.25 billion hours of video watched each month
  3. 50%+ of views come from mobile devices
  4. Time spent watching YouTube on TV has doubled in the past year
  5. People spend 2.6x more time on pages with video content than without

Marketing Statistics

  1. 9% of small businesses use YouTube
  2. The most viewed brand videos are on average 31-60 seconds long
  3. Including a video in landing page can increase conversion by 80%
  4. 48% of businesses plan to add YouTube to their content strategy in the next year
  5. 73% of all U.S. adults are more likely to buy a product after watching an online video that explains the product or service

Why Will It Benefit My Small Business?

As seen from the statistics above, YouTube and other video outlets are the main form of entertainment for most internet users. How to videos are becoming increasingly important when selling products online. People are more likely to buy a product when there is a video explaining how it works. Tips to keep in mind when making your video are to capture the audience’s attention with a big introduction, include a great offer, create a call to action, and nail down your technical abilities. Keeping these four tips in mind will help to make your YouTube video more popular. YouTube is a free to use web platform so there is not a fee to upload video content but you will want to invest time and buy software to edit your videos correctly.

Is video marketing beneficial for small business?

How Do I Implement Video Marketing for Small Business?

Overall, YouTube videos are a great way to get your message across to people who would rather watch content than reading content. Video marketing is a great way to increase brand awareness and complement any SEO effort to make your business more visible. If you want to work on your SEO efforts, especially with video marketing, call Digital Resource today. We are a digital marketing company located in West Palm Beach, FL working to optimize online presences for many types of businesses. Contact our video marketing specialists today to learn why video marketing for small business is important. We’re excited to speak with you about how we can assist you with your video marketing efforts!

Tara is a graduate from Texas Tech University where she studied Advertising. Tara has run successful social media campaigns and after college designed and managed her own blog. She is an imaginative thinker and thrives on teamwork. Tara is eager to help companies grow their markets digitally and thrilled to be a member of the Digital Resource Team.

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