87% of businesses have been using video as a marketing tool since 2019.
42% of customers prefer live chat than email (23%) or social media (16%) as a customer service tool.
87% of people prefer watching content online over TV if it means getting behind-the-scenes content.
It’s definitely a trying time for all of us. The current Coronavirus pandemic is affecting businesses everywhere in the form of temporary office closures. But just because your location is going to be closed for a while, doesn’t mean you have to lose touch with your customers.
Aside from keeping the burners firing with social media marketing, going live with your website online can help you connect with your customer base in both engaging and innovative ways. This way you can stay in the game and potentially keep the leads and sales coming in!
That said, we’ve compiled a list of some of the best ways you can “go live” online, and more importantly, what you can do once you are live.
Essential Tools for Going Live Online
If you don’t already use an automated chatbot service or have a live chat feature programmed on your website, this is the time to do it. But we recommend going with an actual person to man your business’s live chat portal, because it gives you the unique opportunity to chat with existing and potential customers alike, live from your website.
If you’re trying to figure out how to offer customer service from the comfort of your home, live chat can be even more effective than taking calls. It’s a flexible tool that lets you handle several chats at once, meaning you can talk to more than one person at a time, and still answer their questions in a timely manner.
You can even provide more detailed FAQs and add programmed “canned responses” to the questions you seem to be getting most often, like business hours, availability, product inquiries, and more!
Like live chat, instant messenger portals like Facebook Messenger can help you stay connected with your customers. You can maintain trust and stability for your business by answering questions instantly and easily from your computer or mobile device.
Live stream is one of the latest ways you can reach your audience instantly, with little to no prep needed. There are plenty of avenues to deliver live stream through your social media. YouTube, Twitter, Facebook, and Instagram Stories all have live stream capabilities.
The thing is, people like watching videos. Which is why video marketing has skyrocketed over the past few years. Over the last decade, really.
87% of businesses have been using video as a marketing tool since 2019. When it comes to live stream, it provides an interesting, unconventional way for people to watch content in real time. That kind of connection is immediate. Your audience can directly connect with you with social media comments buzzing as the video’s going, and that’s what makes live stream such an attractive marketing tool.
5 Ways You Can Connect with Your Customer Base Online
Now that we’ve told you about the tools you can use to make it happen, here’s what you can do to connect with your customer base once you’ve gone live online.
While many of these options we’re going to be throwing out here are best suited for live stream, you can follow up with people through live chat, instant messenger, and your social media to point them back to your web content, give excellent customer service, and rake in leads to convert them into sales.
Hold Live Events
You can stream live events from anywhere, with a simple press of a button. People have used this for broadcasting entire concerts and launching campaigns. But it can be as simple as making a vlog from your home or office. Give a status update to a specific project or endeavor you’ve been working on, or a milestone you’ve accomplished!
Use your live time to break down products and explain them in detail! This is valuable information that prospective customers can call on when it’s time for them to make a purchase.
Try providing a live FAQ to address any questions or concerns, set customer expectations, and let your audience know what they can expect from you in the future by how you intend to conduct your business moving forward.
Give Them a Behind-the-Scenes Look
Give people a tour of your office space, or a breakdown about how a product is made. 87% of people prefer watching content online over TV if it means getting behind-the-scenes content, so you can take advantage of that by showing how your business runs behind-the-scenes.
Conduct an Interview
This is a great way to collaborate, either internally with employee interviews, or externally with happy customers and guest speakers. Conducting a live interview makes for great content, especially with interesting people that matter to your business.
It’s even a great opportunity for influencer marketing – if you can make connections with influencers within your industry, live streaming your collaboration efforts can increase your viewership and enhance your brand!
Hold a Contest
Holding a contest is an easy way to stimulate audience participation and get views. You can give a live stream trivia quiz, raffle, and much more with the goal of giving a prize that can either be sent electronically or via mail. With something like this, you probably want to make the logistics as simple as possible.
Ready to Go Live Online with Your Business?
You’re probably under a lot of stress, but we know that sometimes coming up with some options makes it easier to plan your next move. Closing your doors doesn’t have to mean closing your business.
If you want to learn more about how you can go live online and connect with your customer base, Digital Resource is a full-service digital marketing agency that can help. We offer live chat services, social media marketing, and more. Our team will come up with a plan for the future that can start working right now. Just contact us today to get started!
Alexandra is a content specialist, graduated with a Bachelor's degree in English from Palm Beach Atlantic University. She has a passion for literature and writing, and has extensive experience in content writing for digital marketing.
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