80% of brand audiences prefer watching a live video to reading a blog post or an article
Facebook has more than 2.32 billion active users every month
Facebook Live videos produce six times as many interactions as traditional videos.
If you’re a small business owner in a market that’s crowded with competitors, then you may think that your business isn’t going to thrive any longer. But that’s simply not true. Saturation means that there’s a strong demand for the product or service you’re offering. Consider it as an opportunity to succeed. You just need to know how to stand out among your competitors and make your brand known. You can start by establishing a social media presence through video marketing.
To stay on top of your game and ahead of your competitors, you need to be proactive about taking advantage of platforms where you can market your business and reach a wider audience. Facebook has 2.32 billion active users each month, while Instagram has 800 million active users each month. This is the perfect avenue for you to promote your business and reach out to your target market and a wider audience. But how? Aside from posting ads, both platforms have introduced live video streaming, which is patronized by many users. This feature allows you to connect and interact with your customers and potential customers on a personal level, allowing you to promote your brand while building trust and lasting relationships with your customers. To guide you on how to establish social media presence and promote your business online through video marketing, here are some tips you need to take note of:
Let Your Audience Know When You’re About to Go Live
Let your audience know when you’re going to do a live video and tease them by giving a sneak peek on what it’s going to happen. This will build anticipation so your audience has something to look forward to. You can also ask them to spread the news by sharing your announcement and live video, so more people can join you in your Facebook Live. Not only will this help establish your presence on social media, but it can also help promote your small business.
Tackle Trending Topics
Since the internet is constantly buzzing with new trends and breaking news, make it a point to discuss trending topics in one of your live videos. Discussing real-time current events allow your audience to get engage, get involved, and start a discussion. It’s also an opportunity for you to share your thoughts or use these real-time trends to show off your expertise in business, art, food, or others. Doing this will capture viewers. For example, chatbots. You can ask your audience what they think about chatbots and if they’ll like it if you integrate chatbots into your site.
Use Live Videos to Announce the Launch of a New Product
Live video is a great way to announce or broadcast live your product launch. It can help create a buzz around your new product or service, which can help boost sales. You can also do a product demonstration during your announcement to spark interest among your viewers and encourage them to try your product.
Encourage Participation During Live Videos
It’s important to encourage audience participation throughout your live videos to increase engagement. You can do so by asking your audience for their opinions, reactions, or comments regarding your brand, the product or service you offer and in turn, they can also ask you questions or for your opinion or reaction. But what’s even better is if it starts a conversation among your audience. Aside from making your audience feel that their opinions are valued, but it also allows you to get an insight into what your target market wants and needs. You can encourage participation by doing the following:
Q&A Live Videos
Do a question and answer session in one of your live videos. It can be about your brand, your personal life, current events and more. The topics are endless! Doing a live Q&A session is a great way to strengthen your relationship with your customers and prospects. By answering questions regarding your brand and the product or service that you offer, it allows your audience to understand what you have to offer and what your competitive advantage is. It can also be an avenue where you can ask your customers or prospects ideas on how to improve your brand, product, or service, or how to better serve them and keep them satisfied. This is crucial for video marketing.
Go Behind the Scenes
By giving them a peek at your personal life and how running a small business is like, it allows your customers and prospects to humanize your brand, connect with you and your brand on a personal level, and it allows them to see you and your brand from a fresh perspective. People are also naturally curious about what goes on behind the scenes, so go ahead and do a Facebook live about an event you’re attending, or a day in your life, or the production process of your product.
Test your Product Live
Doing live testing on your product is a great way to gain and build trust among your customers and prospects. A live demonstration will allow your customers to understand how to properly use your product and it allows them to see before their very eyes that your product is what you say it is.
Do a Raffle
Giving away samples of your product is a great marketing strategy, but doing it live is genius. This will spark interest among your customers and gather a wider audience. You can start by asking your audience to share your video, like your FB page, and follow you on other social media platforms if they want to join your raffle. Not only will this help spread your live video, but it can also promote your small business and establish your social media presence.
Create a Poll
Create a poll to know what your audience thinks! Especially if you’re trying to come up with a new product or service. Use this feature to create a business opportunity!
Looking for Help with Video Marketing and Social Media?
Start using Facebook live or Insta-live and follow these tips to effectively promote your small business and establish a strong social media presence. Not only will this help you stay on top of your game and ahead of your competitors, but it can also help build strong lasting relationships with your customers. If you want to learn more about live videos and how to create interesting content for your audience, then visit our website to get in touch without marketing experts for more updates about marketing trends and strategies that will surely help your small business grow with video marketing.
Domain authority (DA) correlates with search engine result pages There are over 40 variables used to calculate domain authority Backlinking is critical in increasing domain authority How do you determine your online success? How about the strength of your online presence? These are the questions that online marketers contend with regularly. The truth is that […]
Social media has become a huge part of marketing. What’s crazy is they’re all fairly new. The oldest of the current popular ones – Facebook – was launched in 2004 and didn’t become a social media powerhouse until years later. For a business, having influence on social media has pretty much become a necessity at […]
40% of online transactions happen on a mobile device 51% of marketing budgets are put into mobile ads 4 billion people use the internet on mobile Not long ago, companies weren’t putting much thought into mobile marketing. It’s hard to believe that smartphones aren’t really that old. When they first came out, there wasn’t much […]
Videos on Facebook receive 8 billion views per day One-third of people on the internet use YouTube Users watch 2 billion videos on Twitter per day Creating awesome video content is one thing, but did you know that you should handle video posting differently for all of the popular social media platforms? That’s right! Social […]
56% of Americans stop buying from brands they believe are unethical 75% of consumers say they would take action against irresponsible companies Black hat marketing practices can get your business banned from search engines Not sure if you’ve noticed but the world is changing and it’s happening fast. What we value about a company is […]
If you had it your way all the time, people would be spending hours on your website right before converting, but unfortunately that’s not the case. People have short attention spans, which can result in a high bounce rate. Only 28 percent of words are actually read on a web page. Your website needs to […]
70% of what people watch on YouTube is determined by its recommendation algorithm 73% of U.S. adults use YouTube 500 hours of video are uploaded every minute The majority of Americans watch videos on YouTube, so if you’re not using it to advertise for your business, it’s definitely something you should look into. YouTube is […]
86% of buyers are willing to pay more if it means a better customer experience. 75% of consumers prefer companies that offer rewards 65% of business comes from existing customers The most important factor in a strong relationship with your clients is trust. Trust is the thread that weaves through every healthy relationship, and that’s […]
You just published your blog post or video, and you’re super excited, but no one’s liking or commenting. That probably means no one’s sharing it either. No matter how good you think your content might be, it won’t reach its true potential if no one is sharing your work. That’s why you need to find […]
Facebook is the most popular social media channel for digital marketers producing content Instagram provides the second-highest ROI for marketing efforts Increasing brand exposure is the most commonly cited benefit of social media marketing Cultivating a social media presence for your business can seem like throwing wet spaghetti against the wall – trying to see […]