Web Design Agency | 4 Elements of an Optimized Design

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Whether you are redesigning an old website from the ground up or constructing one from scratch, it is important to consider the impact your design choices will have on your business both in the short and long term. Here are a few ways you can make sure you’re creating a website that is responsive and works well to funnel business from all over the web onto your page. Getting more visitors and therefore more customers is the main goal for anyone looking to build a website for a new or reopening business. Digital Resource is here to help you as a professional web design agency to realize any of your unique design ideas and visions.

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Minimalism

Only use what you need and nothing more.

One of the most difficult aspects of conforming to minimalistic design features is achieving a design that is minimalistic yet useful and is not so minimal in its design that it has a negative impact on its usefulness. If a design is too minimal, there won’t be enough useful information, or tools for clients and visitors to use on your website. The goal should be to create a website that is easy to read and use, yet still contains all the most pertinent information and functions your clients will need. While you don’t want to place too much information on a page, it should still be easy for visitors to ask your company questions if need be.

 

The areas of a website that are commonly trimmed down are the images, copy, and buttons. It is easy to overcrowd a homepage with too many images, links, and paragraphs of information that will take much too long to read for anyone visiting the website for the first time. Ideally, you will want to leave only what is essential and useful, so that new potential clients will be less likely to get lost in the pages of your website. If someone is overwhelmed with information on a webpage, they will be less likely to engage and potentially make a purchase of a good or service.

 

Link Building

Get big sites to trust your info.

Links are an important part of any website looking to improve its standing compared to other websites for businesses in the same industry or in the same local area. Search engines use the links on your page to determine the trustworthiness of your page, the more good links and backlinks you have, the higher your page will rank on google. This is easier said than done, however, as getting a noteworthy site to link to your website and provide you with solid backlink can be a challenge, making link building one of the more difficult aspects of design to master. Even if you don’t have the sway of larger companies, you can still poach quality backlinks from their competitors.

 

Backlinks are difficult to acquire because trustworthy websites will need to have confidence in your reputation and information and choose to link to your website on theirs. One of the best ways to go about building backlinks for your website is to reach out to bigger and more established websites and encourage them to link to your content instead. This can be accomplished by meeting with and speaking to other companies and establishing a connection and level of trust.

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Keyword Use

Help search engines find you.

Keywords are the backbone of any SEO strategy. Coupled with a minimalistic design, keywords will help you improve your ratings over time and help targeting software determine where to place your ads and social media posts. Targeting is one of the most useful tools used by social media platforms to place your posts in front of users who are more likely to take in interest in your ad. Targeting will bring you better ROI on your ads because it will be concentrated as opposed to a blind effort. Keywords when combined with links, form the signature that is read by countless sorting algorithms, the better constructed they are, the better your results will be.

 

One of the most important parts of any copy on a website is how keywords are used. You should be careful not to overuse them, and also rotate them. By rotating your keywords, you can be sure that you’re keeping us a variety, increasing your reach. This will also help to ensure that no one keyword is being used more than the others. Increasing your reach is incredibly important for any new local business. Getting noticed around town can make the difference and supply you with a solid local customer base.

 

Intuitive Interface

Help customers get what they need.

The way you interact with a website can determine how much you trust a brand, how likely are you are to make a purchase, and how long you will stay on the page. Ideally, you want it to be easy to find any important information. Make it easy to navigate your website and make sure that every link and button you can find works as it should. One of the biggest downfalls for websites looking to increase their backlinks is having broken links on their webpages.

 

Intuitive design will help customers stay interested in your website without overloading them with information. By only presenting the vital and best-suited information first, you leave something to be explained later that will keep visitors interested. An intuitive yet simple design is the hallmark of many high-end websites that have taken great care in developing an attractive design and overall brand aesthetic. Smooth design is one of the leading factors in getting new visitors to place trust in your brand.

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Web Design Agency

Intuitive design combined with simplistic and smart design can go a long way in establishing your brand as an authority on your respective niche. Digital Resource is here to help you get your new website off the ground, and with it, your business. We use the most up to date strategies to increase your reach, rankings, and more. Call us today if you have any questions about our range of services.

Tyler was born in Ocala, Florida, and raised in Miami. Tyler has earned a bachelors degree in English from Florida State University, and is an Internet Marketing Specialist for Digital Resource. As an experienced musician and writer, Tyler has a wide range of abilities to bring to the table in the most professional way possible.

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