Getting the necessary outreach with local customer bases can be especially difficult for new or small businesses. Using the power of digital marketing, our team can get your client interactions where they need to be, and help you grow your business using many different approaches.
Live Chat Services
Instant support for all your customers.
One of the best ways to instantly interact with your customers is to use live chat functions on your website. Live chat enables visitors and customers to instantly speak with a member of your team and address questions or troubleshoot an issue with a product or service. Having the ability to interact with the company instantly as opposed to email, provides a sense of value in your brand and that you stand by your product. Email can take a few days to get to, but live chat is instant and appears as a text box on any page, meaning customers can type messages directly to an agent. Live chat can change the way you interact with your customer base and how you record data about customer satisfaction, as people are more likely to be truthful about issues when talking to a representative so that the issues will get fixed in a timely manner. Live chat can be used with either in-house representatives of the company, or with an outsourced workforce to maximize response time. Small businesses can sometimes struggle with live chat when on their own.
Spread the word around town.
Because social media as a built-in audience of several million people, most of the online interactions with today’s big brands comes from social media engagement through posts and announcements over platforms like Facebook, Twitter, Instagram, and much more. Keeping your posts consistent and of high quality online can drastically increase the rate t which users will interact with your ads and posts. The viral nature of social media means that others can share ads, which can give you tremendous reach per ad. Posting to certain social circles and targeting your ads to certain groups of users can lead to lots of interaction from visitors and customers, which can positively effect reach across multiple platforms. Between video, audio, and text, social media has all of the elements of a great environment for digital marketing, and so staying on top of all your accounts is crucial to a successful approach.
Expand your list of subscribers.
While Email marketing might seem like an old or outdated marketing tool, it can be a powerful source of client interaction if used correctly. By taking the time to update and personalize your emails, you can expand your subscriber base and get more clicks per email, leading to more sales down the line. Emails are great at reaching large numbers of customers all at once, and offering special deals only through email will grant you an air of exclusivity that will help retain subscribers. Because emails have a low interaction rate, it is important to regularly update and fine-tune your emails you can make them as effective as possible. Making your emails look good and sound personal will help establish trust, and make people more likely to click on email ad in the first place. Most troubleshooting for companies is already done over email, so using email for a new small company is a good start for a subscriber list. Using your email service to offer exclusive content or discounts is a great way to keep people on your subscriber list and add new people as well.
Show them what you’re made of.
In recent memory, the best means of advertising online and especially over social media has been the short video. Because TV commercials are slowly being phased out, social media video ads now make up the majority of video ad content watched by average people, and so many companies are trying to expand their arsenal to include videos, despite not having much experience in producing them. Taking the time to make high-quality video content is a great way to quickly get noticed online and have interested people share your content, making it even more effective in the long run and short term. Video ads can get a lot of information across in a small amount of time while using attention-grabbing effects that are sure to grab visitors and turn some of them into customers. Because video is highly sharable, the reach for videos can expand rapidly, and across multiple platforms, meaning one video has the potential to be seen by thousands of people.
Get your name out there.
The most overlooked part of digital marketing has little to do with the Internet in the first place. One of the best ways to get attention online is to hold in-person events that are geared toward the online community. Recording an interview between business partners has a much higher chance of being watched many times over online in addition to those that attend in person. Meetings and speeches in this way are perfect for recording to use in a video ad on social media that will get much more attention than the event itself. This is also a great way to establish a perceived sense of value, as it gives the impression of a growing and healthy company with a good environment. Live promotions are a great way to reach out to other companies and establish connections with local press outlets and other influential entities that can give your company good publicity. Publicity is especially important for companies operating in a small town where a negative reputation can carry a lot of weight.
Web Design Agency
Because many small or new companies have issues with reaching out to the public to build up their customer bases, firms like Digital Resource are here to help you get the attention you need to have a healthy business. Give our office a call if you have any questions about how we can help you get your interaction off the ground. We are here to answer all your questions and get you the hell you deserve.
Tyler was born in Ocala, Florida, and raised in Miami. Tyler has earned a bachelors degree in English from Florida State University, and is an Internet Marketing Specialist for Digital Resource. As an experienced musician and writer, Tyler has a wide range of abilities to bring to the table in the most professional way possible.