Having a well-designed webpage that has quality content is the best way to keep your rankings up and stay relevant to your repeated customers. Here are two factors to consider when you update your site.
Always make yourself easier to find.
In order for content to be crawled and indexed by search engines, it also needs to be discoverable. Search engines, though sophisticated, are limited to discovering content through links. If the proper links to your content don’t exist, or they’re buried or broken, your content won’t be discovered, and it will be impossible to get your site’s pages to rank. Your goal from a design perspective is to create a site architecture that is intuitive for users to engage with, while your goal from an SEO perspective is to also create an architecture that allows pages to be crawled and distributes internal links judiciously.
High quality equals repeat customers.
The content on your website is what tells search engines what each page is about. Where it once was enough to stuff landing pages full of keywords to achieve rankings, modern SEO is all about quality content. In order to create content that can truly be called high quality, you also need to begin planning for it before the design phase or redesign is underway. The higher the quality of your content, the more likely readers are to stay on your webpage for longer.
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