We want your company to have the highest number of conversions based on a mobile device. It is essential that you are providing your audience with a great first impression. Take a look at how web design companies can increase your audience-oriented approach!
How Does Font Optimize My Site?
1. Brand Identity
For starters, having a specific font can establish your company’s brand. For example, some companies use Comic Sans font represent a child care center. Try to stray away from Times New Roman because this is commonly associated with academic endeavors.
2. Set the Scene
In addition, the right fonts set the scene as a backdrop for online visitors. By setting a specific font, your audience will understand if you are trying to give off a professional or playful vibe. You want your website to speak louder than the fancy images or content you include. Give people a reason to read more about your company by starting off with a clear, defining font.
Last but not least, it is important that you are making fonts mobile-accessible to all users. It is essential that your fonts are optimized for mobile and does not transition back to default. People are on their phones for more than 60% of their day, and you need to be able to translate this data to your site. Remember, everything is mobile now so catch up with the times!
Do You Need Web Design Companies?
All in all, we want you to have the most successful website that we can provide for you. There is no better way to reach your audience than paying attention to the details—the font, of course! Contact us today for a consultation with our in-house digital marketing experts!
Tapkannia is a graduate of Florida International University with a B.A. in Political Science and a minor in International Relations. She enjoys being a part of a team working on media and digital marketing strategies. She finds solace in the written word and producing quality content.