The word “responsive” is about to take on a whole new meaning for business owners looking for great Search Engine Optimization. On Jan. 17, Google announced that it will be releasing a new algorithm that throttles back rankings for slow page speeds on mobile searches. This means your web design in Boston will need to be on its A-game.
What Is the Google Speed Update?
Starting in July 2018, Google will include page speed loading times in how it ranks websites. However, this change will only affect mobile searches. Additionally, Google said it “will only affect pages that deliver the slowest experience to users,” and, “will only affect a small percentage of queries.”
This isn’t the first update of its kind. Back in April 2010, Google released a new algorithm just like this one, but for desktop. Google will be monitoring several metrics regarding the speed to ensure that the algorithm is impacting sites that are indeed offering the slowest loading times.
What Does This Change Mean for My Business?
Businesses without responsive website designs will most likely feel the effects of this change. This means you will need to rethink your web development if your website is unresponsive. In the long run, this will benefit your business by making it more user-friendly.
What is a Responsive Web Design?
When a web design is responsive, it means it is able to adapt to multiple devices. So, your site will not only look good and function well on desktops and laptops but will work to its fullest potential for mobile devices. This includes cell phones and tablets. The “responsive” part refers to image and elements sizes, general layout, and overall visitor experience.
Is Your Site in Need of a Fresh Web Design in Boston?
Emily is a graduate from Florida Atlantic University where she studied English and communication. With a background in journalism, she is passionate about writing engaging and informative articles, and has a love for local businesses. Emily strives to assist businesses in building their brand identities and communities through quality, digital content.
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