Most businesses are so focused on selling their products and services, they let their website fall to the waist side. Staying on the cutting edge of web design in Chicago is crucial for your business. Many business owners and entrepreneurs do not understand the value of staying relevant. The question they are then left with is: should we make the investment to keep our website up with the latest trends? The answer is yes. If the goal of your website is to convert visitors into customers, then you need to stay on top of website trends. Here are some basics of web design in Chicago that can make your website be as user-friendly as possible.
Why Does My Site Need to Be User-Friendly?
Basically, if your website is difficult to use, people aren’t going to use it. In terms of the website, if people are going to have trouble locating something, they’re not going to stay on the site for much longer. Web users these days have little tolerance for this sort of thing. It doesn’t take them long for them to give up and go elsewhere. Simply put, your website needs to be extremely easy to use. The way to provide this easy usability is through web design in Chicago.
How to Use Web Design in Chicago to Your Advantage?
If you’re not 100% sold on the design of your website and are worried it might not be the best it can be, the first thing you can do it look at its navigation. This includes the menu navigation, as well as related links or sidebars. The main navigation should only list the sites most important pages. Too many items in the menu can look cluttered and confusing. Stick to pages with informational content such as ‘About Us’ and links to subsections like your blog.
The layout of your pages has a huge impact on user experience. Some could argue that it completely controls the user’s experience. The first thing to keep in mind that your page should not be too busy or cluttered. Each element on the page should have enough space around it so that it can ‘breathe’. This. Helps the user to not only understand what’s on the page, but to also more quickly locate the page elements and content that is most relevant to them.
It is always important to keep your page content in mind when choosing and making adjustments to your site’s design. Content is the most important thing on your website. Think about it this way; it’s where ecommerce businesses list all the products they have to sell. With that being said, you should always ensure your web design in Chicago is molded around the content on your site, rather than reshaping your content to suit a design in particular.
If you’re not happy with your current web design in Chicago, we have a team of designers that would have happy to review your website. They can provide you with the information to make your site drive leads and increase revenue. Contact us today for a FREE marketing analysis.