Your website’s structure is a key element of having a successful internet marketing strategy! From its visual appeal to its function, you need to think of your site as a map. While the homepage welcomes visitors, they need to be able to navigate to their final destination. And, they need to do it with ease. That’s why web design in Haverhill is crucial to the early stages of development. And, that’s why you should be paying attention to elements, such as click depth. Keep reading to learn more:
What is Click Depth?
Start on your homepage. Now, try to navigate to your latest blog. How many clicks did it take you to get there? That is click depth. Also known as page depth, this minor web design element can actually play a role in a page’s search engine optimization.
How Does Click Depth Affect SEO?
Search engine optimization – or SEO – is the process of developing a page to rank higher in search engine results. So, when a potential customer Googles anything relevant to your business, you’ll be one of the firsts to show up.
Click depth is a minor element that can actually play a big role in a page’s SEO. That’s because the deeper a page is on a site, the harder it is to crawl for ranking purposes. And, according to Google analyst John Mueller, it’s even more important than a page’s URL structure!
Elements of a User-Friendly Site
There’s a lot that goes into designing and developing a site. But, when it comes to creating a sitemap, it’s fairly simple. That’s because less is more. You want your users to have a very simple experience, with common terms and phrases that’ll guide them to their destination. You also need to think about the aesthetics. Search engines love to see a hierarchy of information without a bunch of fluff filling up space. Narrow down the key information and format it in a user-friendly way.
Are You in Need of a New Web Design in Haverhill?
Your website should stand out from the rest! So, if you’re in need of a great web design in Haverhill, be sure to contact us at Digital Resource today to learn more about how our services can benefit your business!
Emily is a graduate from Florida Atlantic University where she studied English and communication. With a background in journalism, she is passionate about writing engaging and informative articles, and has a love for local businesses. Emily strives to assist businesses in building their brand identities and communities through quality, digital content.