Your website’s structure is a key element of having a successful internet marketing strategy! From its visual appeal to its function, you need to think of your site as a map. While the homepage welcomes visitors, they need to be able to navigate to their final destination. And, they need to do it with ease. That’s why web design in Haverhill is crucial to the early stages of development. And, that’s why you should be paying attention to elements, such as click depth. Keep reading to learn more:
What is Click Depth?
Start on your homepage. Now, try to navigate to your latest blog. How many clicks did it take you to get there? That is click depth. Also known as page depth, this minor web design element can actually play a role in a page’s search engine optimization.
How Does Click Depth Affect SEO?
Search engine optimization – or SEO – is the process of developing a page to rank higher in search engine results. So, when a potential customer Googles anything relevant to your business, you’ll be one of the firsts to show up.
Click depth is a minor element that can actually play a big role in a page’s SEO. That’s because the deeper a page is on a site, the harder it is to crawl for ranking purposes. And, according to Google analyst John Mueller, it’s even more important than a page’s URL structure!
Elements of a User-Friendly Site
There’s a lot that goes into designing and developing a site. But, when it comes to creating a sitemap, it’s fairly simple. That’s because less is more. You want your users to have a very simple experience, with common terms and phrases that’ll guide them to their destination. You also need to think about the aesthetics. Search engines love to see a hierarchy of information without a bunch of fluff filling up space. Narrow down the key information and format it in a user-friendly way.
Are You in Need of a New Web Design in Haverhill?
Your website should stand out from the rest! So, if you’re in need of a great web design in Haverhill, be sure to contact us at Digital Resource today to learn more about how our services can benefit your business!
Emily is a graduate from Florida Atlantic University where she studied English and communication. With a background in journalism, she is passionate about writing engaging and informative articles, and has a love for local businesses. Emily strives to assist businesses in building their brand identities and communities through quality, digital content.
81% of U.S. users have at least one account on social media, and over 50% have more than one. More than 80 million small businesses have Facebook Pages. Instagram ads can potentially reach over 849 million users. Social media has arguably experienced the most growth of any digital marketing strategy. Its impact on business growth […]
69% of potential employees won’t apply to a business that has a bad reputation 92% of consumers read online reviews before deciding to engage with a business 85% of people think online reviews are as valuable, or more, than personal recommendations Your personal reputation isn’t so different from your business’s reputation online, except that online […]
87% of industry professionals say they use video in their digital marketing strategy 92% of marketing professionals are able to make videos with assets they already have Video content marketing can increase brand awareness by 54% Video is currently dominating content marketing trends. It’s been shown to give a huge boost to lead generation, conversions, […]
35% of the workforce in the U.S. is made up of Millennials, the largest generation represented 70% of Generation X would rather work independently than collaboratively, and they have earned the most college degrees (35% over Millennials at 19%) Generation Z now accounts for 5% of the workforce Part of managing a business and creating […]
Content marketing is less expensive than paid advertising by 62%, and creates three times as many conversions Voice search is an increasingly growing industry, expected to earn over $40 billion by 2022 53% of marketing strategies utilize interactive content to generate leads 2019 was a big year for the digital marketing game. Google released its […]
Over 70% of marketing strategies miss out on optimizing ads with customer behavioral data 53% of content marketing uses interactive content to generate leads 27% of marketing professionals find budgeting costs to be the most challenging What do job interviews, investor pitches, and digital marketing strategies have in common? It’s not hard to spot. If […]
Have you created a new blog? That’s great! But creating the blog is only half the battle. You also need to get traffic to it. It is useless to develop fantastic content if no one gets to read it. So it is essential to look for ways on how you can increase traffic to your […]
When you do simple research for the top web design resources and tools, you’ll be flooded with hundreds of ideas. From one side, it’s great because you get a chance to find a tool designed specifically to help you out. From the flip side, the decision-making process can last for hours and even days. So, […]
As designers and developers, our web team always works to put themselves in the shoes of the intended audience. So, when a local criminal defense attorney with 35+ years of experience came to Digital Resource for a website revamp, we had our work cut out for us. The Problem Our goal was to redesign and […]
The Problem 0 to 100? Try 1000 to 1! A local home services company was building beautiful outdoor kitchens for luxurious, tropical homes. What they were not building was a successful SEO strategy that would bring in more business. The Strategy Let us paint you a picture. This company could not be found in the […]