Web design is constantly changing. It is important to include trends like illustrations, moving graphics, interactive content, textures, and patterns for a better user experience. Keep in mind, your website is one of the first branding elements potential customers get to experience. For the best results, stay up-to-date with these trends and tools to constantly improve your website. To start, let’s take a look at three areas to help you improve your web design in Royal Palm Beach.
Heatmaps & Session Recordings
There are a number of tools available that allow you to record where visitors are scrolling on your website. Also, you can track how far down users reading on the page. One of our favorite tools, Hotjar, even allows us to record a visitors’ browsing session. These tools allow us to examine bad user experience issues or a lack of actual browsing, too. Finally, update your website’s design to resolve these issues.
Cater Your Design to Popular Device Types
Next, once you have installed Google Analytics and collected data on which devices are being used to browse your website, use that data to adjust your website’s current design. For example, the data may show that 70% of your visitors are using a mobile device like an iPhone 8. So, to ensure a painless browsing experience for these iPhone visitors, update the design of your website to respond appropriately.
Furthermore, when designing your website or changing the design of your current website, consider image types. Image types make up the majority of a website’s total page weight. So, choosing the proper image format will help visitors have an improved browsing experience.
Web Design in Royal Palm Beach
To conclude, improving the design of your current website on a regular basis will keep you from falling behind your competition. The better experience you can create for your visitors, the more potential you have at making a sale. In the end, that’s what it’s all about! So, by using modern tools and optimization techniques, Digital Resource can help your business improve its website’s design. Contact us today!
Jackie attended Florida Atlantic University where she received a degree in graphic design. It was there that she discovered her passion for creating. While working towards her BFA in Graphic Design, she was also a baton twirler for FAU's Marching Owls. In her spare time she enjoys doing makeup for clients, which allows her to utilize her creative talents off-screen. She is very team-oriented and is excited to be a part of the Digital Resource team!