Users follow navigation pathways to learn more about your company. Statistics show that only 40% of users can find what they want on your website the first time. Over 50% of potential sales are lost because of this. Change that! Test your navigation by crawling your site as if you were a new visitor.
Including the search functionality on your site helps users find what they are looking for. Plus, they are looking for that. 80% of users will leave a site if the internal search is not there or if it performs poorly. If you add the internal search feature on your home page, the use of that feature increases by 91%. Make sure your search sorts results into categories, refines results using filters, and above all, works!
We’ve said it before. Content is king. Do not forget to make sure your content is clear, concise, and relevant. Make sure your content matches your brand and is written specifically for your website. The length of time your visitors spend on your site is a direct reflection of the quality of your content. Search engines include the time a user spends on your site in their algorithms.
Still concerned about content? We recommend adding a blog! This can increase the number of visitors by 55% and inbound links by 97%.
The visual design of your website is important because it helps to form your online brand. Make sure your web design is enjoyable to look at. It needs to be appealing to the eye! It also should be uniquely aligned with your brand and personable to your specific industry.
All of the words on your website should be easy to read. The typography should be consistent and use similar fonts, styles, and colors. Use the sizes of fonts to enhance the readability of your site.
The call-to-action buttons that direct users to take their next step should be obvious and easy to click on. You should experiment with different colored buttons. You can also try different text. Change your buttons from something committal to something more laid back.
7. Include Images in Web Design in West Palm Beach.
The use of images on your site brings personality and reduces words. This also helps with white space. Be sure to include high-quality, engaging, relevant images.
Secure your website! 21% of consumers who abandon their shopping carts are concerned about the security of their personal data. Your users need to feel like they trust you in order to share their information with you, so be sure to secure your website. This is very important for any web design that is collecting information.
Include these 8 web design elements and you’ll be ahead of the game! Not sure how to incorporate these elements into your web design in West Palm Beach? That’s where we come in! Contact Digital Resource at 561-429-2585 to get started.
Jules is an experienced marketing professional from Jupiter, Florida. She has experience in social media marketing, with a unique focus on dental practices. With a Bachelor of Science from the University of Florida, Jules brings professional and creative ideas to the digital marketing field.