Web Designing Agency | 3 Tips to Boost the User Experience

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A good digital marketing strategy is shaped by a visually pleasing and user-friendly site. However, many companies fall victim to tiny mistakes that can cost huge conversions. As your leading website designing agency, keep reading for our best tips!

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Do Not Make These Mistakes:

1. Obscure CTA

In the first place, a common mistake is a CTA that is obscure from the human eye. Your call-to-action (CTA) should be a good enough size that customers are compelled to click on it. It should not be too big or too small that can be overly exaggerated.

Also, do not use overly complicated text that may stray users away from the page itself.


2. Color Errors

Moreover, a major faux pas is using too many colors. Your web pages should be streamlined with two major complementing colors. Sometimes, websites use bright or colors that are too dark on their pages. We recommend sticking to two main colors that are easy on the eyes and convinces the customer to read more.

For example, dark blue and white are great colors that are commonly found on many websites. Facebook is a large proponent of this color palette!


3. Not Mobile-Friendly

Lastly, websites that are not mobile-friendly can severely impact the customer experience.  Although desktops are optimized, mobile devices are the leading source for site visitors. Every single aspect of your company website needs to be optimized for mobiles such as navigation menus and page readability.

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Are You Looking for a Reliable Web Designing Agency?

All in all, you need to stray away from creating mistakes that will affect the user experience. Your website creates the initial impression customers will have with your company. We are your experts for everything digital! Contact us today to get started!

Tapkannia is a graduate of Florida International University with a B.A. in Political Science and a minor in International Relations. She enjoys being a part of a team working on media and digital marketing strategies. She finds solace in the written word and producing quality content.

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