A business’ website is crucial to building their online brand. It is where customers go to get contact information, browse products or services, and just overall learn a little more about the company. Our case study client came to us wondering why they weren’t getting much business from their website. While they did have a website, it was missing a lot of features that make it user friendly. With our website design skills and knowledge, we were able to completely revamp this client’s website into something they were truly proud of. Keep reading to find out how the transformation of this client in the restaurant industry’s website increased business.
When this client came to us their website was taking close to 10 seconds to load, which is entirely too long. Did you know that 40% of people will leave a website and go to a competitors site if the page takes more than 3 seconds to load? That being said, load time is crucial to a website. We were able to provide this client with a website that loaded instantly. This greatly persuaded many customers browsing the site to go to this restaurant or order take out, since they had no wait time to reconsider another option. Page speed is also an SEO ranking factor, so not only did this help better user experience but it also positively contributed to their SEO.
A business website may be the first interaction you have with a potential customer. For this reason, a website that is easy to read, looks nice, and is easy to navigate is crucial. Before Digital Resource, this case study client’s website design was not organized and very hard to find what you were looking for. Digital Resource changed all of that. Now, this client has a website that is ascetically appealing, organized, and represents their brand. Users are able to navigate through the different pages with ease and have a much more positive experience while on the site. We added a click to call button, making it even easier for customers to instantly call the business. While on their old site, users would have no idea they had a presence on social media. With their new site, we added all their social media buttons which allowed customers to easily connect with them and instantly read reviews from Yelp and Facebook.
There are different methods that can used in SEO, one of them being on page optimization. This deals with optimizing your website for search engines and our case study client’s original website was not taking advantage of this SEO technique. When building out their website, we were sure to include keyword rich content across all of their pages, we updated all their title tags and meta descriptions to also include location based keywords. We also hosted their website on faster servers, which reduced the load time. A reduction in load time leads to a lower bounce rate and also contributes to better rankings.
Another important feature, which contributes to better SEO, is the responsive design. The original case study website was not optimized for mobile devices, which makes the experience less user friendly and can negatively impact SEO. Google algorithms take into account the usability of a website and how easy it is for users to access across all of their devices. A responsive design website ranks better on Google, as we saw with our case study! Without a responsive design, users on their smartphones and tablets weren’t able to access the menu. This caused them to get frustrated and choose another place to eat. Now their menu is easily accessible and easy to read across all devices.
Numerous customers have come in and complimented their new site and expressed how much of a difference it has made. Since creating the new website, this client has seen a substantial increase in the amount of traffic to their site, in their restaurant, and in the amount of phone calls they were receiving. All of this would not have been possible without the help of Digital Resource. If you want to give your website a make over, contact our West Palm Beach Web Design Company at 561-429-2585 or connect with us online! We love to help businesses grow through the internet!
Jenna graduated with a marketing degree from the University of Alabama and has a tremendous amount of knowledge and marketing experience from her schooling and internship programs. Having handled many clients on numerous occasions, she is customer service oriented and provides assistance in a professional and friendly manner.