Website Chat | Understanding the Customer Service Experience

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A great addition to your website is to include a live chat feature. This is because you can improve and better understand your customer’s live chat experience. Your company relies on the number of leads coming in and how to retain past customers. Read more to learn the ins and outs of website chat!

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How to Integrate a Better Experience:

Live Chat Service

In the first place, live chat is a great interactive feature with your customers. You can build relationships with them through a real-time communication of back-and-forth messaging. Especially in today’s digital age, it is more convenient for customers to connect with companies online.


Measure Conversion and Churn Rates

Moreover, you should be aware of the level of your leads and churn rates. Getting leads is great, but it is a tough task to maintain customer satisfaction. You can measure these rates with analytics features that record the number of your website visitors.

The most important takeaway is to identify why you have a dissatisfied customer and manage accordingly.


Feedback Surveys

Furthermore, you can get customer feedback based on surveys. These surveys should be administered to your customer right before a live chat conversation has ended. This way, the information is fresh, and they can properly critique your customer service. Plus, try asking for suggestions for future chats in order to improve the customer service experience.

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Are You Looking for Great Website Chat?

Last but not least, we know that there is a significant advantage from a live chat service. It helps you as a business owner, to understand the needs, likes, and dislikes of your target audience. Creating this feature as well as improving the customer experience is important to us. Contact us today to ask about our FREE website evaluation!

Tapkannia is a graduate of Florida International University with a B.A. in Political Science and a minor in International Relations. She enjoys being a part of a team working on media and digital marketing strategies. She finds solace in the written word and producing quality content.

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