Having a website is essential for any business. More people are searching for products and services online than ever before. It’s impossible to get found by these potential customers without having an online presence. A company’s website is the place where people have access to learn about their products or services. Despite being the face of your company in the digital world, many small businesses have a poorly designed website. But don’t worry, we can help! Below we explain the 5 biggest must-have features for website design for small businesses!
A Search Box
Making the customer’s experience as easy as possible is the main goal of any website design. A great way to do this is with a search box. That way, when a visitor is new to your site or looking for something specific, they can easily find what they are looking for. Without one, it can be very confusing and irritating for customers to find the product they want and they will just go to another site. To avoid this, include a search box, such as Google Custom Search, on your website which enables visitors to search your site efficiently.
Organized and Reliable Content
The structure of your website can make or break your business. Users will not take the time to read or search your site if it is cluttered with disorganized and useless information. When designing a website, many businesses neglect headings, drop down menus, bullets, keywords, and even worse have old or false information. This can be seen as overwhelming and unreliable, which will drive customers away!
You want to have appropriate titles and headings for each webpage so visitors know where they are on your site. Include drop downs to make it easier for users to see the multiple pages they are able to visit. Consistently update your site to root out the mistakes and maintain the relevant pages. Keeping the content fresh and up to date will enhance the engagement throughout your site. You will be ahead of your competition and will create a positive company image by including this must-have feature when partaking in website design for small businesses!
Interface design is the way you create website pages in order to attract visitors. Pages should have a uniformed and consistent look, using only 2 to 3 fonts and colors. Too many styles will give the site a unprofessional feel and make users leave the page. Create simple designs with company colors to appeal to the customer’s eye. This also builds a brand image since it creates a correlation between your website and company logo.
List of Contact Information
This is one of the most important features when it comes to website design for small businesses. The point of the website is to ultimately sell your products or services to customers. You don’t want users to go through the site without constantly having access to your company’s phone number, mailing address, or email. A good idea would be to include a “Contact Us” button or link on each page that leads to a complete section of information. This ensures that customers will have full access to contact your business for any inquiries, comments, or questions they may have.
Fast Server Times
No one likes to wait for a website to load. Slow server times can cause visitors to become extremely impatient and click away as fast as they arrived. Research has shown that 47% of consumers expect a webpage to load in 2 second or less. Not only does slow server times affect visitors staying on your site, but SEO as well. The longer it takes for the webpage to load, the more your SEO rankings are suffering. Some reasons for a slow loading time could be a heavily loaded web server, large images, or the type of web server software. Cut back on the information or consider switching up your software to speed up loading times.
Still Have Questions About Website Design for Small Businesses?
By including the must-have features mentioned above, you will be ahead of the game and right on track to creating a successful site. If you have any more questions on website design for small businesses or want a team on online specialists to design your website, contact us! We are an internet marketing agency in South Florida that would love to help! Give us a call at (561) 429-2585 or connect with us online for a free internet marketing analysis today!