Did you know that 75% of users make judgments about a company’s credibility based on their website design and 94% of users’ first impressions are design-related?! Having a website for your business is very important, but having a well designed website is even more important! Are you thinking of building a website for your business? Do you know the current trends of having a great website design? 85% of consumers will leave a website if it is poorly designed, so knowing the trends can be a great deal of help and save you a lot of time!
Sticky Navigation Bars
These are the bars at the top of your page that users use to navigate throughout your website, select different options, and usually contain contact information. When they are fixed in place, meaning no matter how far down users are scrolling or what section of your website they are on, they remain at the top of the page. This allows for quick access without the need to scroll way back up to the top of the page. Including fixed headed bars in your website design eliminates confusion and overall, allows users to explore your page quickly. Because your logo is usually included in this bar, your brand is always at the user’s center of attention! Sticky navigation bars are an increasing trend and should definitely be included in your website design.
With the growing number of ways we are able to access the internet on, you’re website needs to be responsive. A responsive website design means the website will respond, or change to the user’s preferences. For example, a user could access your website on their smartphone or their desktop and the layout and images of your site will change according to the size of their screen. Having a responsive website design allows your content to look optimal no matter what device the user is accessing it from.
If your website design does not include any content, then you are making a huge mistake. About 60% of consumers feel more positive about a company after they read original content on their company’s website. Not to mention, if you have a lot of content on your page, then search engines have more to index and rank you higher in search results! This is not saying you should fill your page with a bunch of useless information. The content on your website should be relevant, interesting, and custom. When thinking of the content for your site, think “Would this answer someone’s question?” If you think your content is interesting and relates to the services or products you provide, then you are probably on the right track.
If your website looks like a mess, users generally won’t waste time trying to navigate through it to find the information they need. Having a simple, organized website design is crucial if you want people to continue coming back to your site. If your website is clean and simple people will likely feel more able to use it. Not saying it should be boring and plain. You can create an interesting and creative website that is still well-organized.
Your business website needs to be fast! 40% of people will leave a page if it takes more than three seconds to load. So a slow website could mean a lot of missed opportunity. If your page isn’t loading well, the user will more than likely go on a competitor’s page to find what they were looking for. Make sure the speed of your website is up to par!
When designing your website, always think about the end user. If you are having trouble with your website design or need to improve it, we can help! Call our Digital Marketing Agency at 561-429-2585 or connect with us online today! We are professionals in internet marketing and can help you grow your business online!
Jenna graduated with a marketing degree from the University of Alabama and has a tremendous amount of knowledge and marketing experience from her schooling and internship programs. Having handled many clients on numerous occasions, she is customer service oriented and provides assistance in a professional and friendly manner.