Website LiveChat Case Study | B2B Manufacturing Company

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When it comes to your website, lead generation is everything. This is because your website is only as effective as the amount of leads it brings your business. There are many things a business can do to its website to get more leads, such as improving the speed, having a great design and optimizing the content. But for some businesses, perfecting what’s already on their website isn’t enough. If you’ve done everything you can and still aren’t getting enough leads, LiveChat could be the perfect solution. Take a look at this website LiveChat case study to see just how effective LiveChat can be for a business!

how to get leads from website livechat

The Problem

When this particular manufacturing company reached out to our internet marketing specialists, they were concerned with the effectiveness of their website. They were unhappy with the amount of leads they were getting and wanted more. This particular company lies within a very specific and complex industry, so they knew people most likely had a lot of questions as they browsed their site. And when people have questions, they want to receive answers quickly and easily. Otherwise, they might leave the site. That’s where our LiveChat services came into play.

The Strategy

To tend to the concerns of this manufacturing company, we installed LiveChat into their website. Website LiveChat is basically a form of instant messaging between a business and a consumer. It’s a tool that gives website visitors the opportunity to contact a live specialist for immediate assistance right there on the website.  For site visitors, this avoids the annoyance of having to email or call and wait for information. In fact, 79% of people prefer live chat to other forms of communication because of the immediacy it provides. Our LiveChat specialists make sure to answer all chats professionally and in a timely manner, keeping track of what the consumer is interested in and always asking for contact information. 

The Results

Since LiveChat has been installed on their website, the manufacturing company has been receiving new live chats each day. Visitors are asking specific questions about the website and the products, and are receiving quick and helpful responses. And these people are more than willing to provide contact information to the LiveChat specialists. After each chat, our specialists relay the information to the manufacturing company. The manufacturing company can then reach out to people directly, knowing exactly what their specific needs are.

learn why website livechat is important for lead generation

On average, the company is now receiving five new leads per day, leads that would have otherwise been nonexistent. These leads are turning into sales, and the company is happier with their website conversions. And not only does the the LiveChat tool encourage leads for the company, but it also allows the company to keep track of the web pages that users are on when they begin using the feature. This shows the company which pages are triggering the most conversions.

Get Your Website LiveChat Today!

As you can see, website LiveChat is a great way to generate more leads for your business, no matter what industry you’re in. At Digital Resource, we have the tools, skills and experience to not only give your business LiveChat, but also optimize it to get your business more leads. Reach out to one of our internet marketing specialists today to learn more about what this tool can do for you!

Susan is a graduate of Florida State University where she studied Editing, Writing & Media and Business. Her studies, along with a wide range of internships, have given her valuable knowledge and experience in the field of marketing. She is a creative thinker, very team oriented and has a passion for unique storytelling. Susan is eager to help companies grow their markets digitally and thrilled to be a member of the Digital Resource Team.

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