Website Marketing Agency | 3 Types of Images You Must Use

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Did you know that a picture is worth a thousand words? That is exactly the case with images you should include in your campaign. As a website marketing agency, it is important that you are highlighting your products or services with authentic images. Keep reading for more information about your campaign photos!


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How Can I Boost My Images?

1. Studio

For starters, studio photography should account for at least 50% of your campaign. The background should be plain and have plenty of light. These images need to be clean and relatively simple for customers to look at.

Moreover, if you have services it is important that you are taking images of how your service process works. These studio shots or in-office shots work best on your website.


2. Lifestyle

In addition, lifestyle images are best suited for social media posts. These should be more engaging and the bulk of your creative posts. Try to show how your product or service will improve the customer’s life and how they can achieve it. Always set up a theme to match your posts accordingly.


3. Details

Lastly, you can also opt to showcase the details of your services or products. For instance, a jewelry company would benefit greatly from a sharper lens angle depicting every tidbit of the piece itself. Make sure that these pictures are high-quality and highlight important parts of your product.


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Are You Looking for a Website Marketing Agency?

All in all, we know the importance of getting great photography for your campaign. Using the right kind of photography can either make or break your campaign. We are your experts for everything digital! Contact us today to get started with an in-house digital marketing consultant!

Tapkannia is a graduate of Florida International University with a B.A. in Political Science and a minor in International Relations. She enjoys being a part of a team working on media and digital marketing strategies. She finds solace in the written word and producing quality content.

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