Website Marketing | Best 4 Ways to Optimize Your URLs

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Did you know that your business can benefit from quality URLs alone? Typically, people gloss over this aspect and allow them to auto-generate to the appropriate pages. However, website marketing relies on creative URLs that will help solidify your campaign!

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Why Does the Quality of URLs Matter?

1. Keywords

For starters, you should always include the keywords in your URLs in order to increase your online search rankings. Remember, the keywords are a description of your products and services as well as locations you cater to.


2. Format

Next, the format is essential in order to be picked up by search engines. Do not use uppercase letters, special characters. Instead, include the appropriate keywords separated by a hyphen and end it with a single buzzword.


3. Location

Moreover, try to use geographic terms within the URL as well. For example, “Japanese restaurants in Orlando” is a great way to target customers who may be looking for a specific type of food in a specific city. Most likely, Google will pick up the location term and factor it into its algorithm.


4. Length

Lastly, the length should be short enough for search engine optimization but long enough to include the appropriate keywords. We recommend enabling a URL or SEO tool on to your web pages for efficiency.

In particular, customers may not be able to see the entire URL if they are using “Internet Explorer” browsers. So, keep that in mind and ensure that your length matches each browser’s requirements.

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Are You Looking for Reliable Website Marketing?

All in all, it is important that you are taking advantage of an effective URL for your website. We are your experts for everything digital! Contact us today to learn more about our instant SEO scan to get the results you want!

Tapkannia is a graduate of Florida International University with a B.A. in Political Science and a minor in International Relations. She enjoys being a part of a team working on media and digital marketing strategies. She finds solace in the written word and producing quality content.

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