Having an effective web design is incredibly important to the way that customers interact with your business. Having an easy to use and a visually appealing site can make or break a sale.
The easier, the better
Having a simple design will help prospective customers easily find what they’re looking for. Minimalism is currently one of the biggest trends in web design. Simplicity always works in an effective web page design. Clean and fresh design of your website not only makes the website appealing but also helps users to navigate from one page to another seamlessly. Loading a website having design features which do not serve a specific purpose may be frustrating.
Make it easy to find what’s important
Easy navigation is a great way to keep prospective customers from getting frustrated you’re your webpage. Studies show that visitors spend more time on websites that have easy navigation features. For effective navigation, you should consider creating a logical page hierarchy and designing clickable buttons. You should follow the “three-click-rule” so that visitors can get the required information within three clicks. This will ensure that information is easy to find and not buried under excessive amounts of text.
Say exactly what you mean
No matter how good your web design is, the text still rules the website as it provides users with the desired information. Since search engine crawlers are very much familiar with this data, it becomes an integral part of the SEO strategy for any business. You should keep your typography visually appealing and readable for visitors, along with the careful use of keywords, meta-data, and other SEO-sensitive elements within the text.
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