Website Marketing | How Google Uses Keywords

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Keywords are one of the most important aspects of increasing your rankings in search results ion Google. Here are the basic ways in which Google handles its selection of keywords.

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Optimization is key to increasing sales.

Google interacts with keywords in a very specific and scientific way, assigning scores to ads and determining their effectiveness. By using AdWords with google, you have access to this process through your business for website marketing. The Google AdWords auction is focused around keywords: advertisers choose a list of keywords to target that is relevant to their business offerings, the words that people are most likely to use when searching for their product. They then bid on these keywords, basing each bid on how much they are willing to pay. This bid, combined with a Quality Score assigned by Google based on the quality of your proposed ad, determines which Google ads appear online.


Keyword Choice

Know what markets to target.

Google uses auctioning to determine how much companies are willing to pay for ad space when an ad is clicked on. You pick some keywords that a searcher might use on Google, then create an ad that will appear based on those keywords. Of course, you’re probably not going to be the only company wanting to serve ads to people who use those particular terms. Rival companies can bid for the same search term. Of course, you’re probably not going to be the only company wanting to serve adverts to people who use those particular terms.



Help customers find you.

Having a good array of links and keywords spread throughout the content on your website is the best way to increase your rankings over time. While it may be challenging, developing high-quality links will make your website more trustworthy according to Google’s algorithms. Higher rankings mean more customers and clicks on ads, making your AdWords investment worth the return in the long run.

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Digital Resource has the best team for developing your custom SEO strategy. Increasing your rankings is the first step in our process. Call today if you have any questions.



Tyler was born in Ocala, Florida, and raised in Miami. Tyler has earned a bachelors degree in English from Florida State University, and is an Internet Marketing Specialist for Digital Resource. As an experienced musician and writer, Tyler has a wide range of abilities to bring to the table in the most professional way possible.

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