Keywords are one of the most important aspects of increasing your rankings in search results ion Google. Here are the basic ways in which Google handles its selection of keywords.
Optimization is key to increasing sales.
Google interacts with keywords in a very specific and scientific way, assigning scores to ads and determining their effectiveness. By using AdWords with google, you have access to this process through your business for website marketing. The Google AdWords auction is focused around keywords: advertisers choose a list of keywords to target that is relevant to their business offerings, the words that people are most likely to use when searching for their product. They then bid on these keywords, basing each bid on how much they are willing to pay. This bid, combined with a Quality Score assigned by Google based on the quality of your proposed ad, determines which Google ads appear online.
Know what markets to target.
Google uses auctioning to determine how much companies are willing to pay for ad space when an ad is clicked on. You pick some keywords that a searcher might use on Google, then create an ad that will appear based on those keywords. Of course, you’re probably not going to be the only company wanting to serve ads to people who use those particular terms. Rival companies can bid for the same search term. Of course, you’re probably not going to be the only company wanting to serve adverts to people who use those particular terms.
Help customers find you.
Having a good array of links and keywords spread throughout the content on your website is the best way to increase your rankings over time. While it may be challenging, developing high-quality links will make your website more trustworthy according to Google’s algorithms. Higher rankings mean more customers and clicks on ads, making your AdWords investment worth the return in the long run.
Do You Need Website Marketing?
Digital Resource has the best team for developing your custom SEO strategy. Increasing your rankings is the first step in our process. Call today if you have any questions.
Tyler was born in Ocala, Florida, and raised in Miami. Tyler has earned a bachelors degree in English from Florida State University, and is an Internet Marketing Specialist for Digital Resource. As an experienced musician and writer, Tyler has a wide range of abilities to bring to the table in the most professional way possible.
69% of potential employees won’t apply to a business that has a bad reputation 92% of consumers read online reviews before deciding to engage with a business 85% of people think online reviews are as valuable, or more, than personal recommendations Your personal reputation isn’t so different from your business’s reputation online, except that online […]
87% of industry professionals say they use video in their digital marketing strategy 92% of marketing professionals are able to make videos with assets they already have Video content marketing can increase brand awareness by 54% Video is currently dominating content marketing trends. It’s been shown to give a huge boost to lead generation, conversions, […]
35% of the workforce in the U.S. is made up of Millennials, the largest generation represented 70% of Generation X would rather work independently than collaboratively, and they have earned the most college degrees (35% over Millennials at 19%) Generation Z now accounts for 5% of the workforce Part of managing a business and creating […]
Content marketing is less expensive than paid advertising by 62%, and creates three times as many conversions Voice search is an increasingly growing industry, expected to earn over $40 billion by 2022 53% of marketing strategies utilize interactive content to generate leads 2019 was a big year for the digital marketing game. Google released its […]
Over 70% of marketing strategies miss out on optimizing ads with customer behavioral data 53% of content marketing uses interactive content to generate leads 27% of marketing professionals find budgeting costs to be the most challenging What do job interviews, investor pitches, and digital marketing strategies have in common? It’s not hard to spot. If […]
Have you created a new blog? That’s great! But creating the blog is only half the battle. You also need to get traffic to it. It is useless to develop fantastic content if no one gets to read it. So it is essential to look for ways on how you can increase traffic to your […]
When you do simple research for the top web design resources and tools, you’ll be flooded with hundreds of ideas. From one side, it’s great because you get a chance to find a tool designed specifically to help you out. From the flip side, the decision-making process can last for hours and even days. So, […]
As designers and developers, our web team always works to put themselves in the shoes of the intended audience. So, when a local criminal defense attorney with 35+ years of experience came to Digital Resource for a website revamp, we had our work cut out for us. The Problem Our goal was to redesign and […]
The Problem 0 to 100? Try 1000 to 1! A local home services company was building beautiful outdoor kitchens for luxurious, tropical homes. What they were not building was a successful SEO strategy that would bring in more business. The Strategy Let us paint you a picture. This company could not be found in the […]
4 decades of high-quality service. 5-location oral surgery practice. Hundreds of patients being missed out on. With outstanding care but an outdated marketing strategy, this practice was failing to reach a large portion of their target audience. Looking to build an online presence that would turn leads into real revenue and stand the test of […]