An appealing website can be undermined by making mistakes that will cost them in the long-run. Although the following mistakes may be subtle, it can create large negative effects on your campaign. Keep reading to learn more about website marketing mistakes that you need to know!
Avoid Making These Mistakes:
1. 404 Pages
In the first place, try to avoid having pages that link to a 404 page. This is unfortunately common for less than 35% of companies. To your audience, this just shows carelessness that you did not pay attention to the details. Evidently, you’ve created a link that ideally shows you have a product or service—but actually links nowhere.
2. Slow Response Time
Moreover, your web pages need to fully load within 1-3 seconds. The loading time is important because it is the first impression visitors will have of your company. Try to stray away from using large pictures that can significantly slow down page loading.
3. Distorted Fonts, Tracking, and Leading
Adding on, distorted fonts make your content illegible. This is perhaps the most important aspect of your website overall: content readability. Fonts should not be cursive or distorted in any way that prevents visitors from reading valuable information about your product and service.
Plus, tracking and leading is a minuscule but crucial factor. Tracking denotes the spacing between words on your page. Leading refers to the actual line spacing between words. Both should not be too tight or too loose that takes away from what you are trying to convey.
4. Poor Grammar
Lastly, grammar is very, very important to have on your website. Grammar needs to be a rule of thumb across all digital platforms. Once a visitor notices a misspelling or you’ve used the wrong instance of a word (i.e. “they’re” and “their”) it weakens your company’s objective.
Do You Need Website Marketing for Your Company?
All in all, take heed to these common mistakes that make or break your campaign. We are your experts for everything digital. Visit us today to get started with a FREE website evaluation!
Tapkannia is a graduate of Florida International University with a B.A. in Political Science and a minor in International Relations. She enjoys being a part of a team working on media and digital marketing strategies. She finds solace in the written word and producing quality content.