By keeping your business at the forefront of the customer’s minds, make sure that you create a lasting impression. The best way to do this is to optimize your website based on location. In turn, website marketing will help customers in proximity to you find you online! Take a look at how you can optimize your location below!
How Can I Optimize My Company’s Location?
1. Create a Google My Business Page
In the first place, you should create a Google My business page. This is the page that pops up after a user searches for your company name online. This page also includes brief information about the name of your company, your address, hours, reviews, and photos to make it easily accessible to the user.
Plus, the page legitimizes your company as a whole because other credible businesses have this listing as well!
2. Essential GMB Guidelines
So, before beginning your Google My Business page journey we want you to be aware of guidelines you need to pay attention to. The following guidelines include but are not limited to:
Take note of the physical location
Business information must be accurate
Your business must not be under construction
you have no authority to represent the said business or location
3. Check for Duplicates
In essence, checking for duplicates means scouring the web for other companies that may have the same address as you. Try doing a simple search for your own business address. If there are no other duplicates for a company name or the same address, you are good to create a Google My Business page!
4. Use a USPS Address
Next, add to your GMB page with a USPS-approved address. This address is essential because it provides users the information, they need to locate you. Your potential customers can easily find you just with a single glance at our GMB page.
Also, it is important that you include the actual Google map location of where your company is situated.
5. Location Targeting
Moreover, determine the intended scope of who you want to target. This includes but is not limited to narrowing down your audience by demographics such as age, gender, income, previous buying habits, and more.
You can optimize who you want to make your website, GMB page, or ads visible to. Try to target individuals based on the distance from your business and locations you cater to.
6. Relevant Categories Only
Next, when creating your GMB page make sure that you pay attention to categories that are relevant to your business. There are primary and subcategories that essentially affect your ability to match keywords that users search for.
For example, “Japanese Restaurant” should be the primary category because it’s a description of what your business does. You should not try to include “Sushi” because this refers to the products your company sells.
Although the latter accurately depicts what you sell, the goal is to focus on the larger umbrella.
7. Write a Brief Introduction
In addition, it is important that you are writing a brief introduction to your audience. This should be a summary of what your company does in as little as six sentences or less. This introduction may seem simple, but it can be quite challenging because it provides users with an initial first impression.
Plus, always use this introduction as a way to engage your audience from the very first few sentences!
8. Photos Are a Must
Furthermore, keep in mind that photos are a resourceful tool for visual users. This is great for people who want a closer look at your company with authentic images inside and outside your office.
9. Customer Reviews
Getting down to the wire, customer reviews are essential for your Google My Business page. Many people are unaware of the lasting effects reviews can have just by the initial online impression alone. This is a great way for your audience to learn more about your company from an insider’s point of view.
Now, these reviews have to be truly authentic. Do not try to fabricate these reviews in order to make your company seem more established.
10. Verify Your Page
Immediately after the completion of your page, it is important that you receive verification of your page to an email or phone number. This is a great way to ensure that your listing is on track for success.
11. GMB Insights
Furthermore, take a look at the percentage level of insights in regard to the GMB page itself. As we’ve looked at the steps to increase your online presence, we will also analyze your ability to judge the performance of the page.
Here are some key terms you should know in order to analyze your performance accordingly:
Direct: An online user makes a search intending to find your business with the exact wording
Discovery: An online user is directed to your page due to a search related to matching categories, services, or products listed on your Google My Business page
By taking advantage of what these numbers have to say, you can make the appropriate edits to your GMB page as needed.
12. Check for Changes
Last but not least, it is important that you are staying up-to-date with changes made on your GMB page. Sometimes, Google will send you emails so you can modify what needs to be changed or what will be changed in the coming weeks.
Therefore, always check your personal listing frequently. Make sure that there aren’t any changes you didn’t authorize and aware of any changes made to Google’s new requirements.
Are You Looking for a Website Marketing Company Near You?
As your leading experts in the digital marketing industry, we value the importance of creating a Google My Business page. This is a great way for online users to be introduced to your company and learn what you have to offer just on the first page alone. We are your experts for everything digital! Contact us today for a FREE website evaluation so you can get started!
Tapkannia is a graduate of Florida International University with a B.A. in Political Science and a minor in International Relations. She enjoys being a part of a team working on media and digital marketing strategies. She finds solace in the written word and producing quality content.