Website Video Production | Why Pre-Production is Important

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Before beginning any website video production, you need to deliberate about the pre-production period. This includes extensive planning about the content your video will include and where to adjust your camera angles. Let’s keep reading for more information about the latest tips for a successful marketing video!

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Use These Tips for Success:

1. Write a Script

For starters, write a brief and engaging script for your video. Think about the main points you want to highlight and how to convey it in a conversational tone. More importantly, ask yourself, “What kind of video do I want to do?”.

Today, there is many to choose from to promote your brand. For example, you can use a “How-to” video to provide a mini-tutorial about how your product should be used. The choices are limitless, but careful planning makes the actual production process run smoothly.


2. Prep Your Subjects

Moreover, give your video subjects time to prepare for the video. If it is scripted, they should memorize their lines to pull off a seamless video. If the video is a testimonial, make sure that the subject is comfortable talking in front of the camera. This way, the end product will have little kinks and achieve video success.


3. Use B-Roll

Lastly, use B-roll footage to cut to other video contents that are not the primary subject. You can use this to showcase team members working, and then bringing the video back to the original subject. This is so the audience can see other moving elements in the video and maintain their attention span. Know which B-roll footage to use before production so that it complements the overall video.

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Are You Looking for Website Video Production?

All in all, it is important that you are achieving video success. Your campaign should incorporate pre-production to plan for great video content. Contact us today to learn more!

Tapkannia is a graduate of Florida International University with a B.A. in Political Science and a minor in International Relations. She enjoys being a part of a team working on media and digital marketing strategies. She finds solace in the written word and producing quality content.

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