Did you know that video marketing has a greater number of leads than any other digital marketing campaign? This is because website video production makes it easier for users to understand the exact message you want to convey. Let’s take a closer look at how you can go about pre-production so your final product will be amazing!
How Can I Learn About Pre-Production?
1. Choose Your Audience
In the first place, know who your audience is. Who do you want to see your videos? Think about who will have the greatest benefit from watching your videos. You can choose to faction off your audience by demographics.
In this case, your videos will only be targeted toward people who want to watch them. You can choose a demographic based on age, location, income, previous buying habits and much more. Decide which audience is best for you and center your videos around them accordingly.
2. Deliver Your Message
Moreover, think about what the message is you are trying to deliver. What is the mission of your company? How can you translate this mission into people buying your product or service? Understand your goals and compose a script that can translate ideally to your audience.
3. Write a Script
Next, make a script that has every single tidbit that you want to divulge to your audience. Remember, always make the script sound conversational. Why? You are talking to an audience just like you are having a real face-to-face conversation with them.
So, we recommend writing and editing the script to ensure that you are getting your main idea across. Edit for time and sift through any grammatical errors!
In addition, place a call-to-action throughout the video altogether. These CTAs should ask the audience a question such as, “Do you need…?” or “Need to Make an Appointment?”. Keep your CTAs at least 2-3 maximum because you do not want to overstuff viewers with CTAs galore.
5. Video Length
Also, ensure that your videos are not too long because the user might get bored. Please refrain from making the length longer than 10 minutes because this could seriously hurt your viewership.
More so, try to keep a video within 5-7 minutes maximum to disseminate your vision. If a video is too long, your users will move on!
Adding on, be transparent throughout your videos. By transparent, we mean to use authentic images and videos of your company. Set an actual goal or mission that users can also find on your website.
Therefore, users will feel a connection with you and understand the need to buy your product or service. By keeping the message clear and being honest, users will be sure to pick up on that.
7. Storyboard Draft
To help outline your scripts, we recommend creating a storyboard draft in order to make the vision clearer. A storyboard is just a visual depiction of the images you want to show in the videos. Start off with what main points you want to highlight and work from there.
Remember, to keep people in the frame and place focus on what you are trying to market to your viewers.
8. Shot List
Afterward, come up with a list of how and where you are going to shoot these scenes. By simply planning this out, you will have a set guideline of what you will need to accomplish for just shooting alone.
Not only does this make it easier to get the shooting done, but it gives you a clearer state of mind in doing so.
Adding on, please schedule into words exactly what you are going to shoot and at what time. Timing is everything because it gives you an idea about the time each section needs to be completed and how much time you have to edit the video.
Not only does this schedule tell your colleagues what they can expect in the office, but how much work needs to be done surrounding the video as well.
Plus, do not forget what kind of equipment you want to use as well. A DSLR camera may provide a different angle versus a fish-eye lens that could be best for company vlogging videos. Quality should be seriously thought of during this time period and use each piece of equipment strategically.
11. Company Representation
Most importantly, who will represent your company in the video itself? Choose someone who is not shy of the camera and can speak clearly and articulately. This person does not have to know too much about the company since they’ll be reading from a script.
Last but not least, it is essential that you are utilizing the data and analytic tools after publishing your video. We recommend enabling such tools right before you are scheduled to shoot. That way, you can upload it and be ready to go.
An analytics tool will help you determine the quality of your video and how many users click and watch it. This number can be used to translate the number of leads your company has generated as well.
Are You Looking for Website Video Production?
All in all, it is important that you are taking advantage of quality video in order to reach the audience you want. We are your experts for everything digital! Contact us today to learn more about how you can get started!
Tapkannia is a graduate of Florida International University with a B.A. in Political Science and a minor in International Relations. She enjoys being a part of a team working on media and digital marketing strategies. She finds solace in the written word and producing quality content.