Website Video Production | 3 Tips You Need to Include in Your Strategy

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Incorporating videos into your digital marketing campaign begins with essential planning. You need to plan for success in order to gain visibility and traction. Let’s take a look at website video production tips for your company!

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Tips for Your Website:

1. Make a Clear Goal

First things first, you need to create a goal for your marketing videos. Think about the type of content you want to convey in your videos. Also, you need to ask yourself, “What am I trying to achieve?” in your videos.

Plus, you should think about which demographic you are targeting. You need to brainstorm content that is tailored to each audience. You need to be able to accomplish your goals and strategize in what way.


2. Platforms

Moreover, video campaigns are best viewed when they are on specific platforms. The best place for optimal video placement is directly on your website. Try to incorporate them on your homepage or website pages for optimum effect.

In addition, try to post your videos on all social media platforms. Videos are ten times more engaging than regular content posts!


3. Measure Performance

Furthermore, you need to know how performance will be measured. There are numerous methods of measurement, and it should reflect your overall campaign goals.

Try measuring your video campaign with the following:

Click through Rate

  • Split test against other campaigns for efficacy

User Consumption Levels

Drop-off Rate

  • Measure their attention span if they watch the entire video


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Are You Looking for Reliable Website Production?

All in all, it is important that you are taking advantage of a strong video marketing campaign. Make sure that you are taking advantage of these tips for success! Contact us today to get started!

Tapkannia is a graduate of Florida International University with a B.A. in Political Science and a minor in International Relations. She enjoys being a part of a team working on media and digital marketing strategies. She finds solace in the written word and producing quality content.

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