Writing content for your company’s social media can be challenging. Every day you have to come up with new creative ways to engage with users to get a positive feedback. Check out these three ways emojis can help keep your followers engaged. If you need assistance with your social media, contact our West Palm Beach Content Marketing Agency today!
The Rise Of A New Language
When “chat” was born, so was emojis, and its rise in popularity keeps increasing among daily conversations. When you don’t know what to say, it’s easy to express yourself with a smiley face or a thumbs up. Now business experts are using them on their marketing campaigns to appear more friendly. As a result, they have built relationships with younger generations and potential customers. Studies show that when we look at a smiling face emoji, our brain is stimulated the same as when we look at a human face. Therefore, you should definitely start using positive emojis in your content!
Interaction Rate on Posts With Emojis
Quintly investigation results show that Instagram posts with emojis get a 15% higher interaction rate than posts that don’t use them. So, if you want to get more comments and likes, you know what to do!
Most Popular Emojis for Content Marketing
On the “Differential Privacy” doc Apple reveals the top emojis for US English speakers. The top 5 are the face with tears of joy, the red heart, the loud crying face, the smiling face with heart-shaped eyes, and the kissing face. Using any of these can be very beneficial for bringing attention to your content. Now that you know why emojis are important don’t hesitate using them in as many posts as you can!
Are you looking for a West Palm Beach Content Marketing Agency?
Do you need assistance with your content marketing? Switching up your content marketing strategy does not have to be costly or complicated. Contact the experts at Digital Resource for your free internet marketing analysis to evaluate your content marketing strategy. Our West Palm Beach content marketing agency canassist you in growing your business and keeping up with the latest trends in content marketing.