It can be tough to accomplish every task on your list. Outsourcing a job like content creation may seem like an obvious solution. However, there are a lot of factors to consider when you think about all the requirements of quality content marketing. Successful content marketing involves strategy and data analysis. If you’re thinking about outsourcing your content, consider hiring a West Palm Beach Content Marketing Company. We have the ability to understand the audience and analyzing buying patterns that indicate the possibility of a certain person becoming a long-term customer. Furthermore, it’s important to consider what it entails to take on content marketing in-house. Ask yourself a couple questions first:
1. Can You Post Consistently?
We’re not saying you need to post every day, however, you do need to post consistently. If your audience sees a post from you on a regular basis, you will be the most successful. They’ll think of you as a resource if they know they can depend on your content. Keep in mind that if you’re looking to post consistently (which you should be) a West Palm Beach content marketing company will have better resources that are dedicated to content production. Moreover, they can also handle multiple posts at once because they have an entire team to work on it.
2. Do You Have Time to Spend on Research?
Even if you’re lucky enough to have subject matter experts on staff that can translate their knowledge into content, you’ll need to sprinkle some outside knowledge in. That means spending time on researching sites that have clout. Moreover, in the case that you don’t have any subject matter experts, you can expect to spend an hour or two on research for an article.
3. Are You Able to Write Longer Posts?
Nowadays, posts tend to be a lot longer and meatier. Not only will you have to put in more time to conduct research, but you’ll have to come up with enough content to create something worthwhile in a longer format. It’s not common to be able to write up an in-depth, decent sized article in a couple of minutes. Each post could take as little as an hour, not including the research component. If you decide you don’t have the time to do that, our West Palm Beach content marketing company would be happy to.
4. Can You Analyze Data without a West Palm Beach Content Marketing Company?
Understanding what the data means is what separates the content marketing pro from the amateur. Good analysts are in high demand and unfortunately, they are expensive. Are you able to afford them?
It’s understandable that you might want to handle everything inhouse. Feeling like you have more control can be appealing. However, from a cost perspective, it generally makes sense to outsource. Plus, a West Palm Beach content marketing company brings outside experience and a broader perspective on all things involving content. With all of our experience in different industries, Digital Resource brings enough knowledge to the table to maximize productivity at your business. Contact us today to get a head start on your content marketing!