By now you’ve probably see the buzz phrase “Content Marketing” around the internet. Many small business owners are wondering how they can implement content marketing into their marketing strategy to reach new audiences. There is a lot of time that goes into perfecting and optimizing West Palm Beach content marketing. Keep reading to learn the seven steps to epic content!
7 Steps to Epic Content
First, you will need to determine what issues your audience has and if you have the knowledge to solve them. Your posts should specifically target frustrating issues that people are looking to solve. To determine these issues, it is best to look at blog comments, forums, emails from customers, etc.
Choose a Topic
Focusing your topic onto a narrow subject will not only make it reader friendly but better focused on a specific issue. Keyword research tools are essential for checking search volume for a certain keyword to ensure your content will be searched for. You’ll want to make sure there is competition on the topic so you are aware people are searching for this information. Remember, low competition usually means low interest.
Check Out the Competition
It is important to research the competition on the same topic you have chosen. You’ll want to find a way you fit into the discussion and bring in your own opinions and ideas. The best way to do this is by typing the keywords you chose into Google and to see what comes up. Making notes while determining these differences will help you to remember important points you want to make.
Find Your Niche
After checking out your competition choose an angle that answers questions that other posts may have overlooked. Next, create visually appealing images to make your posts stand out. You’ll also want to incorporate an emotional take, in-depth knowledge, and data to back up your opinions.
Brainstorm a Headline
Now that you have some idea about your topic, you’ll need to come up with a catchy headline. This is what people will see to click on your post. You will want to make it as enticing as possible so people need to know what it is about! Using power words such as ‘now’, ‘important’, or ‘epic’.
Plan It Out
Before you begin writing your content it is important to come up with a concept map to organize your points. It will bring structure to your ideas and help you to create better content. You’ll also want to make sure that you completely answer all the questions your audience has about the topic you are writing about. A bonus is when you optimize your content for search engines.
How Do I Implement West Palm Beach Content Marketing?
If the thought of content marketing overwhelms you or you just don’t have the time to dedicate to it, you’re not alone! Digital Resource is a West Palm Beach content marketing company that can help your business grow.Contact our content marketing team today to learn about how we can help your company become the go-to business for your product