74% of businesses on social media use visual assets in their marketing. It is important to consider this statistic when thinking about your own West Palm Beach content marketing strategy.
Our brains process visual information 60,000 times faster than text alone. So, what does that mean in terms of your content? It means that your business needs to be incorporating photos, videos, infographics, and other forms of visual content to supplement blog posts. Here is a deeper look at some reasons why:
4 Reasons to Include Visuals in West Palm Beach Content Marketing
1. Create Additional Content
Expanding your content visually is a great way to build on blogs and repurpose content. When it is time to share your content on social media, it is all about brevity and speed. Restructuring or adding onto existing content is a quick and easy way to generate even more posts. Do this by condensing your blogs and adding visuals or infographics to take on the same topic from a different perspective. Expand even further by making slides or incorporating your images into a recorded video version of a blog.
2. Generate More Traffic
It is widely recognized that multi-media posts drive higher traffic. Infographics alone are “liked” and shared on social media 3 times more than other any other type of content. Blogs also show a greater amount of action on social media when visuals are included. In an analysis of over 1 million blogs, studies show that posts with an image once every 75-100 words received double the social media shares as articles with fewer images.
Not to mention, adding images to blogs for social media purposes is functional. If you don’t pair an image with your content, Facebook and Twitter will choose a random image from your site to accompany it. People can share the information you provide in seconds with just a few clicks. So, why not make it easier and more appealing for your consumers to share with others?
3. Convert Leads into Sales
When done well, visual content can be very effective in conveying a lot of complex information in a way that’s easy to digest. People following directions with text and illustrations do 323% better than people following directions without illustrations. Let this guide your “how-to” blog posts and consider images for your next one. The better your audience comprehends the information you are putting out, the more likely they will be to come back for more.
Also, note that when people hear information they’re likely to remember only 10% of it three days later. But if a relevant image is paired with that same information, people retain 65% of the information. Help your consumers to remember your company and the information you put online. Keep your business on the minds of your customers for when they are ready for your products and services.
4. People Love Video
Did you know that video content represents 74% of all internet traffic? It is projected that global internet traffic from videos will make up 80% of all internet traffic by 2019. Let these facts guide your content creation. Consider video instead of a written blog for your next post.
“How-to” posts are a great way to use video. 4 times as many consumers would prefer to watch a video about a product than to read about it. It is easier to convey information through video and takes less time than writing. Your videos don’t need to be very long or of Hollywood production caliber. Keep it simple, interesting, and straightforward. Your audience will like the honesty in modest videos and your business will seem more relatable as an added bonus.
Would you like assistance with incorporating visual content into your West Palm Beach content marketing strategy? Contact our online marketing agency Digital Resource! Our dedicated team will work with you to make the most out of your content!
Tayler is a graduate from Florida Atlantic University where she studied multimedia journalism, English, and psychology. She brings extensive writing knowledge to our team and over ten years of customer service experience. Tayler is ready to provide businesses with quality content that helps to build consumer satisfaction and rapport.