There are many misconceptions in the marketing industry about email marketing. The assumption is that email marketing is a dead strategy. However, this couldn’t be more inaccurate. As we all know, we are a society that spends most of our time online. In fact, research shows that the average American engages in 11 hours of screen time a day. What’s the first thing these consumers do online? Check email! Therefore, Email marketing is as relevant as ever. Here are a few things you might not know about email marketing. For assistance with your email marketing contact our West Palm Beach email marketing company today!
Pay Attention to Days of the Week
When it comes to your email marketing, it’s important to realize days of the week play a role. As does holidays and certain months. For example, your email campaign might be more successful on a Thursday or Friday specifically in the month of October. In contrast, in the month of November, Monday might be your most successful day.
Time of Day Matters
Don’t forget to consider what time of day you’re sending out your email campaign. Research shows that most email marketing success happens in the morning or during the day. The most popular time to send your businesses emails is between 11 and 3 pm EST time. Another popular time frame is between 7 am and 11 am EST window. However, some success has been found between 8 pm and midnight, so don’t be so quick to dismiss your night owl consumers.
West Palm Beach Email Marketing Company
If you want more email marketing tips from our company, our digital marketing experts would be happy to manage your email campaigns. Our West Palm Beach email marketing company wants to see your numbers grow and keep your readers engaged.Contact us todayto get started on the best email marketing practices!