We know that an internet marketing strategy has become one of the most important parts of a marketing plan. The only question is: what’s the best way to build it? Your business’s success depends on the right type of strategy. With the right strategy, leads can turn into higher sales, new customers, and long-term growth. To ensure that you are staying up to date on trends and breaking through the clutter, our West Palm Beach internet marketing company is here to make sure you stay ahead of the digital marketing curve. Here are a few tips to optimize your internet marketing strategy.
Mobile Video Consumption Is Growing
If your website or your marketing strategy has not been optimized for mobile, that needs to be a priority. If your website isn’t mobile-friendly, search engines will penalize you. Beyond that, it’s no secret that consumers spend much of their lives staring at their phones. This year in 2018, mobile video consumption is expected to grow by 25%. Furthermore, for the first time ever, video consumption on desktops and laptops is supposed to decline. So get ahead of the competition by hiring a West Palm Beach internet marketing company to and creating a flawless mobile video strategy.
Social Influencers Are Even More Influential
At this point, the advantages of social influencer marketing have been well established. If you want to work with a top brand influencer, expect some serious competition. To avoid the pressure of competing with rival brands, try and develop more long-term relationships with key social media influencers this year. Moreover, another advancement this year will be authenticity. Consumers can easily detect influencer-brand collaborations that seem forced. A savvy marketer will focus on building organic relationships with influencers.
Content Marketing Is Even More Important
Although content marketing isn’t a trend, it shouldn’t be left on the back burner because it is getting bigger. People would much rather learn about a business through an article than an ad. Moreover, content marketing is less expensive than many other forms of marketing and it can produce more leads. Don’t forget, content marketing can take many forms- from blog posts to videos and infographics. It can be difficult to do yourself while running your business, so if you don’t have the time, consider outsourcing your content creation to a West Palm Beach internet marketing company to smooth over the process.
Expand Your Email Efforts
Email marketing is still one of the best ways to reach your audience. Furthermore, the fact that it costs almost nothing to execute make it’s one of the best and affordable tools you can utilize. More than half of all U.S. cellphone owners access their email on their phone rather a desktop. Furthermore, email open rates have exponentially. Our West Palm Beach internet marketing company likes email better than other mobile forms of notifications (like text messages) because they don’t cost the consumer anything, they can be accessed on devices other than phones and there is more space to deliver the message.
New Year, New West Palm Beach Internet Marketing Company
All of these trends and much more will shape the landscape of internet marketing this year. If you want to keep your brand ahead of the curve, you need to update your content and strategy to something that reflects ever-changing consumer preferences. To keep the closest eye on these developments, it might be a good idea to hire a West Palm Beach internet marketing company. Our internet marketing specialists are happy to maintain your campaigns and strategies. Contact us today for a free internet marketing analysis!