West Palm Beach Internet Marketing | Evaluate Your 2016 Strategy

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Last year, we wrote a blog focusing on online marketing business goals for 2016.  So, with the New Year approaching it’s a great time to evaluate these business goals and how they affected your West Palm Beach internet marketing. Were you able to reach them? Were your strategies successful? Are there things you could’ve spent more time on? How could you have improved them? All these questions are important to answer so that your goals for 2017 can be even better and more importantly, can be the most effective for your business.

West Palm Beach Internet Marketing tips to evaluate your 2016 strategy.

Did You Commit to Content?

According to a recent poll, content marketing was considered the most effective digital activity for business in 2016. Did you take advantage of this? Blogs, infographics, and social media posts are all important to content marketing but perhaps the most important for 2016 has been video marketing. 75% of online video viewers have interacted with an online video this month! And the effects of video marketing are only increasing. In fact it’s estimated that in 2017, 74% of consumer internet traffic will be video. If you were slacking on content or didn’t commit as much as you needed to for the best results, don’t worry. Just make sure that you take control in 2017 with a full proof content marketing plan!

Did You Invest in Good SEO?

There is so much competition online so investing in good SEO was a must in 2016 and will continue to be a must in 2017. The obvious question to ask yourself if your SEO strategy was successful in 2016, is “Were customers able to find my business online”? If the answer is no, you probably need to take a step back and reevaluate your SEO strategy. Doing the bare minimum for SEO will only get you so far. That’s why we recommend taking the time to invest in seriously good SEO so you won’t be disappointed. If you did invest in good SEO and can be found on the first page of Google, then keep doing what you’re doing! But remember to stay on top of the latest updates about search engine algorithms, so you can adjust your SEO strategy accordingly.

Our West Palm Beach Internet Marketing Company helps evaluate your business' 2016 strategy.

Did You Improve Your Website?

How did your website contribute to your business’ success this year? Did you see an increase in traffic? Did you have a lower bounce rate? What was the page load time? All of these questions can be used to determine how well the improvements you made to your website in the past year worked. In our 2016 business goals post, implementing a responsive web design was one of the most important changes you could make, and it still is. More and more users are using a variety of devices to access content and this number will only continue to grow. If your site wasn’t responsive for 2016 make sure it is for 2017 so your business doesn’t get left behind!

West Palm Beach Internet Marketing

These business goals are still, and maybe even more important than they were last year. That being said, devoting some time to each of these categories will be extremely beneficial for your West Palm Beach internet marketing. If you’re business didn’t quite reach your 2016 goals or would like some help improving your online strategy for 2017, contact our West Palm Beach internet marketing company! We are experts in building online strategies and helping companies reach their goals through the internet. To see how your business is doing online, get a FREE internet marketing analysis with us today!

Jenna graduated with a marketing degree from the University of Alabama and has a tremendous amount of knowledge and marketing experience from her schooling and internship programs. Having handled many clients on numerous occasions, she is customer service oriented and provides assistance in a professional and friendly manner.

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