West Palm Beach law firms have a lot to gain from social media channels as they tend to innately be social organizations. Think about it, law firms count heavily on social interaction with clients to develop new business. Also, social interactions help law firms establish their integrity, confidentiality and intellectual leadership. These are all things that can be expressed and marketed through their social media use.
What do the numbers say?
First of all, social media use has become a key element of the marketing strategy of any business. West Palm Beach law firms should be no different. Currently 76% of law firms maintain an online presence compared to 55% in 2012. 48% of lawyers use social media for client development. More telling is the fact that 24% of lawyers have had a client retain them directly or via referral because of their online networking.
Our West Palm Beach Law Firm Already Has A Website
That’s a good start. But is your law firm’s website integrated with your social media accounts? If not, then it’s time to consider upgrading it to include your social media profiles. It’s been a long term practice that law firms get new clients through word of mouth, but times have changed. The times have gone digital and social media is today’s word of mouth source for referrals.
Something to consider is the growing reach of social media:
Facebook has 1.44 billion monthly active users as of the first quarter of 2015.
500 million tweets are sent per day.
Google+ is closely tied to Google Local and YouTube.
Our Firm’s Demographic Skews Older
So, West Palm Beach law firms traditionally have an older clientele. Did you know that adults between the ages of 30-50 are the fastest growing Facebook demographic? Or that Facebook users age 50-64 have recently increased to 60 percent? Go where your potential clients are. More and more everyday your potential clients are going online, and often they search for legal advice. So, is your firm paying enough attention to its social media platforms to be there to answer their concerns?
We Already Work With A Marketing Firm
While there is nothing wrong with that as a marketing firm can take care of most of your traditional marketing needs. However, a lot of firms outsource digital marketing services due to not being specialized in this facet of the business. Is your website optimized? Is your social media use being optimized as well? If you’re not sure, then find out. Everyday social media users recommend products and services to their friends, family and followers. Your West Palm Beach law firm should be present in the social media feeds of those who might need your services.
Finally, in order to succeed in growing your business through your social media use it is important to implement an effective strategy. To do so, you need the right people managing your social platforms to maximize your exposure. By doing so, you are sure to be on your way to a successful customer conversion strategy! If you have any questions or want a team of online marketing experts to help convert your social media followers into customers, contact us today for a free marketing analysis! Call us at (561) 429-2585 or connect with our West Palm Beach Digital Marketing Agency online! We would love to help your business grow!
Orlando has a Bachelors in Business Administration because he truly loves business. Helping businesses succeed in the digital age is one of his passions. The most important thing he believes in is teamwork. Success comes from helping and learning from teammates.