For business owners today, generating leads has come down to one not-so-little thing: the internet. The power of the internet is changing the way businesses reach consumers for two reasons. First, a majority of consumers are using the internet on a daily basis for both information and entertainment. Second, the internet makes it easier (and cheaper) than ever before for businesses to directly reach these consumers. Because of this unmatched digital influence, it’s essential that your business has a strong internet marketing strategy. And that strategy should include having strong local search engine optimization. Here’s why West Palm Beach local SEO is so important for your business:
Local consumers are going online to find the local information they need.
The internet makes it extremely easy for people to find what they’re looking for. This is why 4 in 5 consumers use search engines to find local information. Whether people are looking for new businesses that suit their current needs or looking up phone numbers of businesses they’re already familiar with, they’re going online to do it.
Consumers trust what they see online.
If you don’t think your business needs to be online, think again.71 percent of people will research a business online before going to or reaching out to that business. This is because people trust what they see online, including online reviews. In fact, most people trust online reviews just as much as they trust a recommendation from a friend. Therefore, your business will benefit if people stumble across it in their search results and see a positive reputation.
Local SEO is targeted.
When you use local SEO, you are positioning your business to be seen by those looking for it. This is because people use local search to find specific kinds of businesses. Sometimes people know which business in specific they’re looking for. But other times, they just know the type of business they’re looking for, which is your chance to appeal to these people. Whether your business is a gym, a dentist’s office or a restaurant, it will be found by consumers with local SEO.
Local SEO provides a great ROI.
Unlike traditional advertising, such as newspaper ads, television ads, direct mail, etc., local SEO has a great return on investment. This is because SEO gives you the ability to only reach consumers that are looking for businesses like yours in your area. Your efforts will not be wasted on consumers who aren’t interested in your business or who aren’t in your area.
Grow Your Business Using West Palm Beach Local SEO
Local search can change the game for your business, so don’t hesitate any longer to work on your SEO strategy. If you’re unfamiliar with the ins and outs of West Palm Beach local SEO, don’t worry…Digital Resource can assist you! We are an internet marketing agency that specializes in local search, along with many other areas of internet marketing. So if you want to optimize your local SEO, your website, your social media presence and more, contact one of our internet marketing specialists today!
Susan is a graduate of Florida State University where she studied Editing, Writing & Media and Business. Her studies, along with a wide range of internships, have given her valuable knowledge and experience in the field of marketing. She is a creative thinker, very team oriented and has a passion for unique storytelling. Susan is eager to help companies grow their markets digitally and thrilled to be a member of the Digital Resource Team.