When your business is creating an internet marketing strategy, there are many bases you will need to cover. Above all else, it is crucial for your business to include a Google My Business listing, simply because Google is the most highly trafficked of all search engines today. When your business takes the time to compete with map optimization on your side, you will see the difference. This tool is becoming a necessity for small business today, but how will West Palm Beach map optimization help your business? Keep reading to find out!
Increase your visibility in your area.
If your business has a brick and mortar shop, it is extremely important for your audience to be able to find you. Google’s search results based on proximity are organized through mobile phone user’s locations. When a user has their location services turned on, Google will know which business they are looking for is closer. This undoubtedly improves the user experience. But, if your business doesn’t appear on this, users may not know you even exist. The ultimate objective of West Palm Beach map optimization is to increase foot traffic to your business. Be sure your GMB address is as near as possible to your actual location. You will see the benefit to your business!
Get Ranked with Map Results
Although Google map optimization relies heavily on proximity based results, they are not the only type of results. When considering map listings for places not within the vicinity of your location, “ranked” Google Maps results are often shown. Based on your Google My Business listing, users can rank your business. Once new users understand you’re an authority in your industry through these reviews and rankings, you will see your online presence strengthen. Unlike Yelp, where you can be penalized for asking for reviews, Google lets you ask customers for reviews. This helps you with the search engines because it can improve your rankings. It also – of course – helps you with real people.
The more reviews you have and the more positive they are, the more people will feel comfortable doing business with you. Map optimization through reviews is extremely important for searches outside your local area. Users will be sure they are finding a reputable business due to the reliable rankings of Google. And your business can be found from across the country or the world. Make sure your GMB is as perfectly filled in as possible, and map optimization will do the work for you.
West Palm Beach Map Optimization is the key to new traffic and more business!
If your business has not taken the time to create a GMB listing, you are missing out on a valuable opportunity. Your business can see more traffic to your store, and website with a little work! Overwhelmed at where to start? Do not worry! Having a dedicated team to assist you through these changes will be an irreplaceable asset to your marketing strategy. Contact Digital Resource today to learn more about what we can do to improve your map optimization!
With a degree in Marketing Communications from Florida Atlantic University, Jessie is truly a creative thinker. She has a passion for customer service and a background in account-based marketing. Her goal is ensuring the utmost level of professionalism, creativity and support throughout your digital marketing experience.