West Palm Beach Marketing Company | Small Business Email Marketing

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With many marketing resources used today many small businesses are left wondering if email marketing is still worth the effort. The answer is always yes! More than 196 billion emails are sent per day. That makes email marketing more important than ever. Business marketing emails can be used to promoted sales, discounts, news, and updates. Hiring a professional West Palm Beach marketing company is the best way to ensure your emails are effective. An email marketing technique is something your small business can’t afford to live without. Email marketing campaigns are responsible for many sales online and increased customer retention. Keep reading to learn the facts behind an email marketing campaign.

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Effective Email Marketing Facts

Why Email Marketing Works

  • Email accounts send 196 billion emails every day
  • 85% of US retailers consider email marketing one of the most effective tools
  • 77% of consumers prefer email marketing from businesses for communication
  • 44% of people who receive targeted emails buy at least one item
  • Emails convert customers 3x better that social media
  • 91% of internet users check their email at least once a day
  • 80% of marketers say that email is the primary channel for lead generation
  • 91% of Americans want to receive promotional emails

Email Spam and Unsubscription

  • 43% of email recipients click the spam button based on the email name and address
  • The average email unsubscribe rate is .25%
  • 66% of unsubscribes occur between 5 pm and 10 pm
  • 4% of consumers unsubscribe from business emails that are sent too frequently
  • 5% of recipients unsubscribe from emails because they are tired of the brand
  • 5% unsubscribe from emails because they feel their inbox is overloaded
  • 1% of young people unsubscribe from emails because they feel they receive too many

Email Marketing Techniques

  • Personalized subject lines result in a 26% higher opening rate
  • Using a user’s first name in an email increases its chance of being opened by 15%
  • Personalized emails improve CTR by 14% and conversion rates by 10%
  • Separate emails receive 39% higher open rates
  • 52% of marketers say that segmenting their emails drove 18x more revenue
  • Segmented emails have a 28% lower unsubscribe rate
  • 70% of email reader’s open emails from a business in search of a discount
  • Cart recovery email series generate up to 131% more sales than traditional emails

 Psychology of Audience

  • Emails with movie titles or song lyrics in the subject line increased open rates by 26.2%
  • Red links draw 52% more click than blue links
  • 32% of young people want to see less emails from brand
  • Including a call to action button in an email increases rates by 28%
  • Emails with 6-10 words in the subject line have a high opening rate at 21%

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Why Hire a West Palm Beach Marketing Company?

At Digital Resource, we are a West Palm Beach marketing company with experience creating and designing effective email marketing campaigns. Our business email marketing services will make your business emails stand out in a crowded inbox. Capturing your customer’s attention is imperative. Not only when they are at your business but through every marketing outlet possible. Now is the time to start connecting with your customers through email marketing. Contact our team today for a free internet marketing analysis to promote your business through email marketing.

Tara is a graduate from Texas Tech University where she studied Advertising. Tara has run successful social media campaigns and after college designed and managed her own blog. She is an imaginative thinker and thrives on teamwork. Tara is eager to help companies grow their markets digitally and thrilled to be a member of the Digital Resource Team.

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