SEO, or search engine optimization, is what gets your websites ranking on search engines like Google. An important aspect of SEO is making your website easy for both users and search engine robots to understand. This is why SEO is such a crucial part of marketing. If search engines can’t find your website, the can’t tell others about it. Let’s take a look at some of the specifics behind why SEO is so important from a West Palm Beach SEO company.
It’s an Investment
By tying in SEO to web analytics data, you may observe certain keywords having great conversion rates and some with not so great conversion rates. This allows you to get a better idea of where you should be spending your advertising dollars. When done right, SEO can not only be an investment but an investment with a high rate of return.
Works with Social Sharing
Content shared by users on social networks are directly related to SEO specific parameters like title tags and meta descriptions. This is what you see when people share posts and stories on their wall, Google+ profile, or in a tweet or share. Through SEO you get to control what people read, think and do on social sites and spread through their networks.
People Will Find You
Your website is the first point of contact with your audience online. It can generate leads, qualify prospects and attract potential new customers, partners or investors. If nobody can find it though, then what’s the point of it even existing. SEO helps get your website ranked high enough that people will be able to easily find you.
Are You Looking for a West Palm Beach SEO Company?
When it comes time to picking an SEO company, we know there are many options out there. At Digital Resource we are an industry leader that has years of experience running successful SEO campaigns. Contact us today to learn more.
With a degree in communication from the University of Central Florida, Dan has an extensive background in writing. Dan has written for many different types of entities including television news, newspapers and magazines, and real estate. He enjoys the creative freedom that comes with writing and being able to express his thoughts and ideas to a wide ranging audience.