Local search engine optimization, or local SEO as many call it, isn’t just about small businesses anymore. Almost any business, no matter the size or the number of locations it has, can benefit from utilizing local SEO strategies. When the time comes to create your businesses’ digital strategy, remember that local is important. Creating a West Palm Beach SEO strategy is a perfect example of focusing on local SEO. It’s what is going to make your business stand out from the competition.
Can My West Palm Beach Business Really Benefit From Local SEO?
The short answer is yes. When focusing on a local SEO strategy one of the immediate benefits is that there is less competition. Focusing on a West Palm Beach SEO strategy immediately limits the amount of companies you compete against in search engine results. If you have a storefront, then you probably want to be found, right? Well, guess what, when searching for a product or service, people want to find businesses near them. So having a website is always the first step towards establishing a solid online presence.
So I Decided To Create A West Palm Beach SEO Strategy, Where Do I Start?
Create a local business listing. You can create local business listings for free on sites like Google+ Local, Yelp, Bing Places, and Internet Yellow Pages. The purpose of creating local listings is to make your business visible on the Internet.
In order to qualify for a local business listing in any index, your business must meet all four of the following criteria:
Have a local phone number that matches your city of location.
Have a dedicated physical street address (not a shared address, PO box, or virtual office).
Make face-to-face contact with your customers.
What Else Can I Expect To See?
With the growth we’ve seen in the use of smart devices, people are searching on the go now more than ever. On top of that, we are now seeing a movement towards wearable devices like the Apple Watch. Now users can perform searches on-the-go even more frequently. As a result of all of this, proximity-based searches have become very popular.
How Will My Business Stand Out?
Now local searches have become based on hyper-specific locations, rather than just regional or neighborhood-specific. Google even has a search feature where you ask it what you are looking for and add “near me” at the end. With this feature Google will show you a list of results with the distance they are from your current location. This means that your West Palm Beach SEO strategy is really a “Your business here” SEO Strategy.
What About Having A Website?
As we previously mentioned, you really should have a website so you can implement an effective local SEO strategy. By having a website you will have a place to post content relevant to your business that can attract local customers. By posting consistent content related to your local business you are sending signals to search engines to check your website more often as it keeps posting new content. There are many more detailed strategies you can use to really take advantage of loca SEO, hopefully this post helped you understand the importance of going local with your SEO strategy.
Orlando has a Bachelors in Business Administration because he truly loves business. Helping businesses succeed in the digital age is one of his passions. The most important thing he believes in is teamwork. Success comes from helping and learning from teammates.