So you noticed you need to work on your West Palm Beach SEO strategy. Problem is, you don’t know where to start. Search engine optimization is incredibly important for businesses. When you optimize your website you’re making it more visible to people who are looking for keywords associated with your business, product, or service via search engines like Google. So lets look at some SEO tips that you can implement in your strategy.
First, Understand The Importance Of Social Media
Part of your local SEO ranking consists of reviews and shared links; and the proper use of social media can help boost those numbers. When including social media in your West Palm Beach SEO strategy, you should include at least 2 of the following:
Get Local On Google For Your West Palm Beach SEO Strategy
Google My Business is a free listing service, and how you use it will have a direct impact on your local SEO ranking. Google My Business acts as the central information hub that manages all your Google information across Search, Maps and Google+. First, establish an account and verify it, an owner-verified account will rank higher than non-verified ones. Then, complete the profile and include your NAP — name, address, and telephone number.
Other information you will want to include:
Hours of Operation
Images (with appropriate keywords)
Focus On 1 Or 2 Long Tail Keywords When Developing Pages And Content
Optimize your content (on both pages and posts) with keywords in mind. That does not mean to incorporate as many keywords as possible. Doing that could actually hurt your rankings. By focusing on just 1 or 2 keywords you can create more focused content. Remember that Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use and thus offer more benefits than shorter, more generic keywords.
Include These 1–2 Keywords In Specific Parts Of Your Post.
Once you’ve established what your one or two keywords are going to be for a page or post, it’s time to incorporate correctly into the content. Where are the best parts of your posts to include these terms so you rank high in search results?
There are four essential places where you should try to include your keywords:
Headers & Body
Make Sure Your Website Is Mobile-Friendly.
Is your website responsive? Meaning, does it automatically optimize itself depending on what device is being used to access it? If not, then let me tell you some facts to consider. For the first time in history, more users accessed the web from mobile devices like smartphones and tablets than they did from desktops or notebooks in October 2016. According to data released by StatCounter, 51.3% of all web visits came from mobile devices compared to 48.7% of visits from traditional computing platforms in that month.
If your website is not ready to capitalize on these users and the trend that they are creating, then you are failing your website SEO strategy in 2017. If you really want to improve your West Palm Beach SEO, contact us. As the best internet marketing company in West Palm Beach, Digital Resource can help your business start 2017 the right way! Contact our team of experienced online marketers and web designers today!
Orlando has a Bachelors in Business Administration because he truly loves business. Helping businesses succeed in the digital age is one of his passions. The most important thing he believes in is teamwork. Success comes from helping and learning from teammates.