Social media is an amazing tool for marketers to connect with a local audience on a deeper level than previously possible. In West Palm Beach, there are many great social opportunities for posting content. Find success on social platforms by promoting your brand as a contributing member of the community. First, decide what niche cultural demographics of this diverse city your brand most closely aligns. Catering to this audience will help grow your social presence by maintaining consistent message tone and personality. West Palm Beach social media strategies should leverage the unique offerings of the city and engage the people closely aligned with the company’s target market.
Find Your Audience
West Palm Beach is home to more than 100,000 residents and Palm Beach County has over 1.4 million residents. This sprawling urban landscape includes various demographic groups that present a major opportunity for online marketers. There are many attractions and activities for residents and visitors to enjoy. Popular activities include Spring training baseball, fine art exhibits at museums, golf, water sports and of course spending time at the beach. Align messaging on social media with the activities that match your brand, whether that be art, sports, food, fashion or other subcultures. Your company’s social media marketer should be plugged into the local scene that best resonates with the businesses ideal customer.
Not all social media is created equal, or for all audiences. Choose the platforms that best reflect your company’s message. For artistic brands, the best social accounts may be Instagram or Pinterest. For a business with an older demographic, a company Facebook page is a necessity. No matter what platforms you choose, be sure to diversify the content. Videos, pictures, gifs, links to articles, 360-degree images, and live video are good examples of different approaches to your social content. By mixing up the daily posts, your followers will have new material to enjoy and your pages will not be bland. Be sure to include hashtags that are relevant to West Palm Beach social media. A popular hashtag for general posts about the city is #ilovewpb. Another popular hashtag for artistic social posts is #canvaswpb. Research your target markets daily activities online to discover hashtags relevant to your demographic.
Interact with West Palm Beach Influencers
You may be surprised how actively local offices like the West Palm Beach police or the mayor Jeri Muoio tweet. These local influencers provide a good opportunity for marketers to reach a larger audience. React to their social posts quickly with humor, advice or support to contribute to the conversation. As these discussions happen publicly, you will be introduced to the audience that follow these accounts. This is a great way to organically grow your local following on social media.
West Palm Beach Social Media Support
Is your company’s social media presence increasing brand recognition and driving sales? If there are improvements needed to your social strategy, Digital Resource can help. This local internet marketing agency has helped exponentially grow the online presence of many local businesses, both B2B and B2C. Request a free internet marketing analysis to learn insights about how to improve your online marketing and social media accounts.
“Taylor Stobie is a graduate of Palm Beach Atlantic University’s Rinker School of Business where he studied Marketing with an emphasis in internet advertising. Taylor brings experience with digital advertising campaigns for large healthcare organizations. His main focus is driving our clients success by maintaining best practices online.”