These days, your website is often the first way that many customers connect with your company. With that being said, you need to make a great impression. If your site is full of broken links and outdated information, your customers are going to get confused and lose their trust. Even the busiest business owners can make time to ensure their site is up to date and functioning properly with these tips from our West Palm Beach web design company. Deciding whether to update, redesign or re-engineer your site should depend on your business goals and objectives. So, if you’re not sure whether your current website needs a facelift, consider the following criteria:
Does It Reflect Your Brand?
This pretty straightforward. In the online world, your website is constantly promoting you 24/7. If you have recently rebranded or changed your photography style and aesthetics, adjustments should be made so your website can reflect and advocate the changes. If you don’t implement these changes, not only will your website be outdated, but you’ll be attracting the wrong clients.
Are You Attracting the Right Clients?
If you’re not receiving inquiries from the type of clients you want to work with, you are not positioning yourself correctly in the market. A good rule of thumb to follow is to curate your work. Only include the best and freshest images on your homepage and main slider. This will immediately filter out the inquiries that are not a good fit for you. Beyond that, make sure all of your content is consistent, including colors, fonts, and icons.
Is Your Technology Outdated?
The digital world is constantly changing and evolving. Because of that, web standards shift each year, dictating new tools and technologies for building a good website. Furthermore, your viewers and potential customer’s preferences shift even faster. If you want to get ahead of the competition and be memorable, you need to be agile with your approach and website. If you haven’t updated your website in over 2 years, you may need to consult a West Palm Beach web design company. It most likely has outdated code that is slowing down its loading speed or worse, the way it responds to different devices. There’s also the possibility of it not being compatible with some of the latest web browsers.
How High Is Your Bounce Rate?
This is very important. If you have been spending a lot of time and energy on SEO and your marketing strategy, but the second someone accesses your homepage they bounce right off, you have an issue. You’re losing leads and potential clients. Generally, a high bounce rate indicates that you’re doing something wrong. Either with content or the navigation or overall look and feel of your website.
Should You Hire a West Palm Beach Web Design Company?
If updating your website is too demanding for your expertise, leave it to our West Palm Beach web design company. They are happy to put in the time and effort to optimize your website. Your website exists to promote your work and get your potential customers to become acquainted with your brand. We want you to get the most out of your website and branding so contact us today to get started!