The world of web design is constantly changing and evolving. Every year, a new set of web design trends appear to replace the old and fading the ones. As a result, any internet marketing company will tell you that it’s essential to stay on top of these trends if you want your business to succeed in the digital world. Staying on top of trends will help you create an effective website. One that not only impresses your audience, but turns them into customers as well. So what will be the biggest West Palm Beach web design trends for the upcoming year? Keep reading to find out!
West Palm Beach Web Design Trends for 2017
Trend #1: Engagement Bots
Chatbots themselves are not a new trend. However, businesses can now incorporate bots into their West Palm Beach web design in some pretty clever ways to engage with their audience. Therefore, websites are beginning to use bots to provide better customer service, generate sales leads, and to help create a more streamlined sale process. The best part about these bots? They run on autopilot. As a result, chatbots will become a way for your website to get deals and leads around the clock.
Trend #2: Lazy Loading
Lazing loading is a web design pattern that allows browsers to view content immediately without waiting for an entire page to load. Additionally, this plugin helps simplify viewing by feeding readers one chunk of content at a time. Since load speed is important for both search engine optimization (SEO) and conversion rates, lazy loading is one trend that you definitely need to adopt next year. Facebook, Twitter, Instagram, and other sites that feed content already use this technique, and in 2017 your site should start using it too.
Trend #3: Age-Responsive Design
Different age groups react differently to different layouts, content, and aesthetic choices. Because of this, another website design trend that is bound to make waves in 2017 is age-responsive design. This type of design is possible thanks to new kinds of metadata becoming available that allows you to vary the experience based on your users’ perceived age. Age-responsive design will help you increasing your chances of connecting with your audience more than ever before.
Trend #4: Animated Call-To-Action Buttons
Call-to-action (CTA) buttons are the main focal point of webpages. Getting browsers to act is the main goal of any internet marketing company. As more and more information fills the web, the need for your CTA button to stand out becomes more and more important. One great way to grab your audience’s attention in 2017 is by incorporating simple animations into your CTA buttons. Just make sure not to go overboard with your animation. Instead, intrigue browsers, without annoying them, with a subtle movement every few seconds.
Want to Learn More? Contact Our Internet Marketing Company!
Start preparing your business for 2017 by incorporating these upcoming West Palm Beach web design trends into your digital strategy today. If you’re interested in learning more about West Palm Beach web design, contact us. As the best internet marketing company in West Palm Beach, Digital Resource can help make 2017 a year of monumental success for your business. Connect with our experienced team online marketers and web designers today!