These days, almost every business has a website, regardless of the industry. A company’s website is the foundation of its online presence. So as a small business owner, your website is a huge aspect of your marketing strategy. We’ve gone over the popular web design trends for 2017. But what we haven’t gone over is why your West Palm Beach web design matters so much. Why go through all the work of building a perfect website? Isn’t having a basic website enough?
The short answer: no. In today’s digitally competitive world, a website with poor design won’t make it very far. It’s important that your website is up-to-date and well-maintained if you want to attract customers. Keep reading to find out why!
Why Your West Palm Beach Web Design Matters
Your website is the first thing people see when they search for a product or service like yours. And it’s the first thing they see when they are redirected from an advertisement or your social media pages. When it comes to websites, people are not willing to “get to know” one. That’s why first impressions are everything. If users don’t like what they see when they first get to your website, they won’t hesitate to leave and find a different one. A visually pleasing website will make a great first impression and increase the likelihood of visitors remaining on your site.
Like any other aspect of your business, your website should be consistent with what your brand represents. This means having the right images, fonts, color schemes, etc. to match your industry and company goals. When people visit your website, they should be able to immediately understand what your business is about. If they don’t understand, they might make the wrong assumptions; even worse, they might leave.
As our world continues to digitally evolve, people are having less and less patience with slow, unresponsive websites. In fact, 39% of people will leave a website if things take too long to load. On top of that, users will equate the experience they have on your website with the experience they’ll have with your business as whole. Therefore, you must make sure your website is user-friendly. It must load quickly, be easy to navigate and be responsive to mobile devices and various browsers.
Puts Your Plan into Action
As a business owner, you obviously have a plan for your website visitors. Whether your plan is to have people buy something, call a phone number or provide an email, it’s a plan that must be clear. When people visit your website, there should be an explicit path for them to take. Therefore, your website must be designed in a way so that users know what to do. If it isn’t, it will confuse users and decrease your chances of conversions.
Improve Your West Palm Beach Web Design Today
Now that you know why your West Palm Beach web design matters, you’re probably wondering how you can perfect it. Building a successful website takes a lot of time, experience and knowledge, but Digital Resource can help! Our team has what it takes to redesign your website to help your business grow. Reach out to an internet marketing specialist today!
Susan is a graduate of Florida State University where she studied Editing, Writing & Media and Business. Her studies, along with a wide range of internships, have given her valuable knowledge and experience in the field of marketing. She is a creative thinker, very team oriented and has a passion for unique storytelling. Susan is eager to help companies grow their markets digitally and thrilled to be a member of the Digital Resource Team.