You probably know the content you post on social media has an affect on the amount of engagement that occurs, but did you know the time you post also has an affect? The best time to post on various social media networks is not the same for every industry because each industry’s target audience and goals are different. But having a general idea of who using the different social media networks and the times that create the most engagement, could be very beneficial in helping you decide the best time and place for your business to post.
Thursday and Friday between 9 a.m. and 7 p.m. are the best days to posts on Facebook to get the most engagement. More specifically, 1 p.m. is the best time to get the most shares and 3 p.m. is the best time for the most clicks. Since the majority of users are young, the weekend free of school and work is a great time to make plans with friends and what better time to start planning than during the afternoon slump at the end of the work week? While anxiously awaiting the weekend, people go on Facebook to see what friends are doing and find places to go out for the night.
What Are the Best Times to Post On Pinterest?
Females dominate Pinterest with the amount of users being 80% female and only 20% male. Young adults, ages 18 to 34, account for 32% of users and users between the ages of 35-54 make up 45%. The last important fact to know about users on Pinterest is that 50% of them have children. So how do these demographics affect when the best time to post is?
Quicksprout shows the best time to pin is 8 p.m. to 11 p.m. and the best day is Saturday. Considering who the majority of users on Pinterest, this makes sense. From the above demographics, it can be assumed a typical user is probably young female with children. During the day, these users don’t have time to spend on Pinterest because they are probably working or taking care of their children. When 8 p.m. rolls around, kids are in bed and the day is winding down, they can take the time to browse Pinterest. The optimal times being after work hours can also be supported by the statistic that only 4.8% of Americans use Pinterest during work hours, which is the lowest percentage across all social media. Being that people usually have more free time on the weekend, Saturday is understandably the best day to pin.
What Are the Best Times to Tweet?
Twitter consist of the younger crowd of users, mostly between the ages of 18 to 29 with the amount of males and females being pretty even. According to Quicksprout, the best time of the day to send out a tweet is different depending if you are a B2B or B2C company. There is 14% more engagement for B2B companies during the weekdays, while engagement for B2C companies is highest on the weekends. This is thought to happen because businesses work together on the weekdays and consumers browse brands on the weekend. Though the days are different, the time is the same for both types. 12 p.m. and 6 p.m. are said to have the highest click through rate, while 5 p.m. is the optimal time to get the highest amount of retweets. These times could be because majority of users are working 9 to 5 jobs. During their lunch break around noon they need something to keep themselves occupied, along with the commute home from work.
What Are the Best Times to Post On Instagram?
90% of users on Instagram are under the age of 35 and just as Twitter, the difference between male and female users is small. According to an analysis by Latergramme, the best times to post are 2 a.m. and 5 p.m. and though the amount of engagement between the different days varies only slightly, Wednesday comes out on top. Posting at 5 p.m. catches the the users that log on before they leave work for the day, so what about 2 a.m.? Instagram is a very easy distraction to look through to waste time and many of these young users probably decide to explore posts right before they go to bed.
What Are the Best Times to Post On Linkedin?
Linkedin differs from the other social media networks because the younger generation doesn’t account for the majority of users. One in three professionals on the planet are on Linkedin! To show how different this audience is, consider that 59% of Linkedin users do not use Twitter and 83% of them do not use Pinterest. Linkedin is targeted towards business professionals so it’s obvious that majority of users are of an older generation. To be more specific, most users are 30 years or older.
According to Linkedin, the best times to post are Tuesday through Thursday during business hours. More specifically, 10 a.m. to 11 a.m. is said to get the most clicks and shares. Since Linkedin is a community of business professionals, the times you post have to be geared towards the behaviors of these people. Because Linkedin is work-oriented, it makes sense that the majority of users log on during the work week and hours.
If you have any more questions about social media or internet marketing in general, our internet marketing agency in West Palm Beach can help. We stay up to date on the latest social media trends and would love to help your business grow their online presence! Feel free to contact us at 561-429-2585 or connect with us online today!
Jenna graduated with a marketing degree from the University of Alabama and has a tremendous amount of knowledge and marketing experience from her schooling and internship programs. Having handled many clients on numerous occasions, she is customer service oriented and provides assistance in a professional and friendly manner.